The condiment industry is once again ushering in an annual event, and the 2024 Chengdu Spring Sugar and Wine Fair is about to kick off. Among the many participating brands, Zhenxuan Lao Juice has attracted extensive attention inside and outside the industry with its unique market positioning and product innovation capabilities. As an industry observer, we can't help but ask: how can Zhenxuan stand out in the highly competitive condiment market and become the leader in the sauce category?
Market position: the pioneer of the juice category
From the beginning of its establishment, Zhenxuan has clarified its strategic positioning in the compound condiment market - focusing on the development and innovation of the juice category. Through the continuous research and development of new compound flavor types, Zhenxuan has successfully launched a variety of Lao Juice products, which has promoted the recognition and acceptance of Lao Juice products in the market, and has become a leading brand in the Lao Juice category.
Product innovation: an advocate of healthy light food
In recent years, consumers have paid more and more attention to healthy eating, and Zhenxuan has a keen insight into market demand, and has launched a series of oil-free and zero-fat light food products - the "Three Musketeers of Light Food" composed of three products: Zhenxuan Original Sauce, Zhenxuan Seafood Sauce and Zhenxuan Blanched Sauce. Consumers can use it when cooking a variety of ingredients such as oil-free vegetables, oil-free meat, and high-protein seafood, which is convenient and fast.
This new product not only meets the market's demand for healthy condiments, but also closely relates the brand image of cherished food with the concept of healthy and light food. This spring sugar, Zhenxuan will also bring the "Three Musketeers of Light Food" to show consumers and dealers this "sword of the new year".
Technology research and development: the guarantee of excellent quality
The stability and continuous innovation of the quality of Zhenxuan's products benefit from its investment in product research and development. Zhenxuan has an independent fermentation research center and flavor research center, using high-quality fermented products as raw materials for product formulation, promoting fermentation technology innovation, and continuously deepening flavor research, developing a variety of compound flavor products, which not only improves the competitiveness of products, but also sets a high-quality benchmark in the industry. Among them, the "natural fermentation color rate control technology" was first used in the "Rare Boiled Juice" series products, which were sought after by the market as soon as they were launched, and ranked first in the online sales of boiled juice.
Future outlook: continue to lead and create the future of the industry
As a leading brand in the sauce category, Zhenxuan is leading the condiment market to develop in a healthier and more diversified direction through continuous innovation and excellent product quality. In the future, with the further improvement of consumers' demand for healthy diet, Zhenxuan will continue to work product innovation and quality improvement, continue to explore and meet market demand, and promote the prosperity and development of the condiment industry.