On February 29th"Building Dreams to Move Forward, Expanding the Situation to Welcome Changes, and Challenging the Future" 2024 Lianhao Lighting Brand SummitIt was held at the Meliá Chongqing Hotel.
In the morning, You Xiaoyan, Zhang Hong, Hong Wenfei, founders of Lianhao Lighting, Cao Lihui, member of the Zhongshan CPPCC and chairman of Guzhen Lighting Media, and core dealers across the country gathered together to explore the new direction of brand development in 2024.
You Xiaoyan, founder of Lianhao Lighting
At the beginning of the meeting, You Xiaoyan, the founder of Lianhao Lighting, delivered a speech. She said that in previous years, dealer meetings were held in Guangdong, and this year, Lianhao Lighting went out of Guangdong and came to Chongqing, hoping to work with dealers who are fighting side by side to feel the great rivers and mountains of the motherland, and also hope that in the futureThe footsteps of the Lianhao team can spread all over the country and even the world.
Lianhao Lighting is an enterprise that adheres to long-termism, the road is long, the line is coming, the future can be expected, we encourage together. You Xiaoyan said.
Duan Guiqiang, marketing director of Lianhao Lighting
Duan Guiqiang, marketing director of Lianhao Lighting, took the stage"Lianhao Lighting 2024 Business Plan".Share. He explained from three aspects, namely data analysis and problem summary in 2023, market planning plan in 2024 and incentive policy plan in 2024.
Through the analysis of the data of linear lighting products, commercial lighting products and power supply products in 2023, Duan Guiqiang summarized and dismantled the problems within the enterprise and dealers, and set the basic management strategy for 2024 as:One center, two basic points, three principles and four goals.
In addition, new mechanisms have been introducedAt the top design end of the business, standardize the daily business of dealersOn the landing execution endto strengthen business visits and enhance the role of salespeople in customer relationships in two phases. At the same time, the market practice manual was released to empower dealers on how to lock in target customers and other issues.
Cao Lihui, member of the Zhongshan CPPCC and chairman of Guzhen Lighting Media
Cao Lihui, member of the Zhongshan CPPCC and chairman of Guzhen Lighting Media, took the stage to share the theme of "Ecological Evolution of the Lighting Industry under the New Situation"."Resilience, Periodicity, Observation, Direction".Four key words explain the future development trend of the industry.
Cao Lihui analyzed the domestic economic data in 2023 and the changes in the scale of China's lighting industry in different years, and proposed that the industry is turning from high-speed growth to steady growth, and the growth rate is slowing down. He said that the current outlet facing the industry is AIoT + light formula, and the future direction of the industry is to achieve the 'four modernizations'Intelligent, digital, capitalized, global
Cheng Yang, director of brand planning of Lianhao Lighting
Cheng Yang, head of brand planning of Lianhao Lighting, shared the "2024 Brand Empowerment Plan", proposing that in 2024, Lianhao Lighting will be monthly, quarterly and hot spotsCarry out temporal rhythm publicity.
LIANHAO Lighting will upgrade and renew the product packaging to improve the recognition and attractiveness of the product in the market with characteristic packaging designAI is used to empower Moments, Xiaohongshu, and even product sales to ensure that the output content is both personalized and close to market demandIn addition, it will also increase training and empowerment, including the establishment of a sales empowerment training system and a normal mechanism for online live press conferences.
Next, Lianhao Lighting will successively launch the theme tour of "Light for the Future, Thought Summit" and "City Meeting".Establish a series of three-dimensional and diversified activities throughout the year
New product launches
At the beginning of the afternoon meeting, Zhang Hong, the founder of Lianhao Lighting, brought"Lianhao Lighting 2024 New Product Planning".Share.
Zhang Hong, founder of Lianhao Lighting
Zhang Hong introduced Lianhao LightingLinear lighting product line and power supply product family
The launch of the linear lighting product series includes 4 products, namely constant current 20 meters without pressure drop arbitrary shear, imitation COB silicone extruded waterproof light strip, 140 lights without strobe light strip and 144 lights arbitrary cut light strip, he introduced the product features in detail, and at the same time compared the details of the old and new products, and analyzed the advantages of the new products with the participating dealers.
The power supply products respectively introduced the switching power supply phantom plus series, the premium plus series of low-voltage switching power supply, the cabinet switching power supply Yashang series and the switching power supply guard series, and proposed at the same time"3C certification", "intelligent voice" and "small size and high power".As the future development plan of switching power supply.
Zhang Binlin, structural engineer of Lianhao Lighting
Zhang Binlin, structural engineer of Lianhao lighting, broughtCommercial Lighting Product RangeSharing, a total of 13 series of products were shared, including wall washers, downlights, line lights, magnetic lights, panel lights, etc., and the production process, spectrum, materials and outstanding highlights of the products were introduced in detail.
After the release of new products in spring, Duan Guiqiang, marketing director of Lianhao Lighting, led relevant executives and core dealer representatives to sign a solemn military order to take the oath ceremony, which pushed the atmosphere of the conference to a climax.
Finally, ushered in the long-awaited order meeting, under the encouragement of a number of preferential policies, the atmosphere of the ordering site was hot, the dealers were enthusiastic, and the good news of ordering was frequent.
Openness and win-win reached a new high
At the beginning of the dinner, Hong Wenfei, the founder of Lianhao Lighting, delivered a speech.
Hong Wenfei, founder of Lianhao Lighting
Hong Wenfei said that in the new year, in the face of the rapidly changing market environmentLIANHAO Lighting will continue to uphold the concept of openness and win-win and deepen the synergy and linkage with partnersWith keen market insight, high-quality product design and service, we will further meet the growing demand of the domestic market. At the same time, it will be committed to strengthening the construction of domestic channels, optimizing the allocation of resources, and creating greater commercial value or development space.
Through this meeting, Hong Wenfei hopes to enhance communication and understanding between each other, how to adapt to the market demand under the new situation, and seek new cooperation models and business growth points.
Lianhao lighting Chongqing dealer Zhou Tao
Zhou Tao, the Chongqing distributor of Lianhao Lighting, delivered a speech. He said that in the past year, the company has always adhered to the guidance of user needs, continuously optimized service quality, and improved sales performance. All these achievements are inseparable from the strong support of the headquarters and the hard work of every member of the Chongqing team, and the mutual assistance and cooperation of dealers and friends across the country.
Looking ahead to 2024, the company will:Actively respond to the strategic call to set sail in 2024We will continue to take root in Chongqing, deepen market penetration, and learn from advanced experience and innovative thinking to jointly promote Linkhot to make greater breakthroughs in the southwest region and the national market.
Toast ceremony. At the dinner scene, it was also awarded"Pioneering and Endeavor Award", "Annual Integrity Award", "Annual Performance Growth Champion, Second and Third Place", "Annual New Talent Award", "2023 Annual Performance TOP10 & Commercial Lighting Sales Champion".and many other awards.
So far, the 2024 Linkhot Lighting Brand Summit of "Building Dreams Forward, Expanding the Situation and Facing Changes, and Challenging the Future" has been a complete success.
Text Editor: Yi Tu.
Editor: Bosom friend.
This article is an original article by Guzhen Lighting Media.
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