In 2024, the Effie Performance Marketing Awards (PMA) announced the second year of cooperation with Baozun Yuxin, and the two parties will jointly continue to explore the effectiveness of digital ecological marketing in the fields of private domain marketing, global operation, and retail digitalization, lead the innovation and progress of the digital ecosystem, and explore new impetus for brand digitalization to improve quality and efficiency.
In 2024, Baozun Yuxin will participate in the annual competition of the Effie Performance Marketing Awards as the annual strategic partner of the year. As an independent subsidiary of Baozun E-commerce Group specializing in private domain business, the team has gathered all elites from all walks of life who have customized official products on the DTC track to provide customers with full-link highly customized private domain operation services from multiple dimensions such as IT, operation, and marketing.
Baozun Yuxin can provide one-stop, full-link business solutions with brand e-commerce as the core. Its comprehensive strength and innovation capabilities help partners foresee and respond to future business challenges, and efficiently empower international brands to implement their digital strategies in the Chinese market. At present, Baozun Yuxin has served 100+ well-known KA brands at home and abroad, and the private domain volume of some customers has exceeded 10 billion.
Liu Ting, General Manager of Baozun Emerging Channel Business Unit and General Manager of Yuxin E-commerce, said in "Effie Dialogue" that in the future, Baozun Yanxin will continue to help brands deepen the layout of the private domain field and explore a new path for the integrated development of the private domain.
It is believed that Baozun Yuxin will empower the development of the award with its own practical experience and leading operational strength, and work with Effie to explore effective methods for long-term sales growth and brand value accumulation, and drive the accelerated progress in the field of digital ecological marketing!