A French fries manufacturer in the United States ran an advertisement in a magazine on the occasion of the launch of a new product to compete with the manufacturer of old French fries.
The advertising copy of the new French fries is contrary to the three simple ways advertised by the old-fashioned French fries, and only takes a little "delicious, belonging to the flavor of nature"!
The three main characteristics of old-fashioned fries propaganda are discarded. This approach of only using a simple proposition as a call is actually a decision made after studying the high appeal of the target group of the advertisement.
The buying class of French fries is distributed among children and housewives. When men are faced with several reasons, they will compare them comprehensively and make an objective judgment. Women are different, there are too many reasons and advantages, but their eyes wander, it is difficult to make a conclusion. The reasons for arranging each item often make them feel that they are "persuasive" and have a tendency to be alarming. Therefore, it is easier to win the recognition of women by integrating the advantages of goods into one.
Not just advertising, convincing women to focus on a particular point can be a very effective way. In language, not changing the argument and concentrating on one place can win the honest favor of others, and if it is repeated, it will be very effective. When reciting, adding hints is more likely to implant deep-rooted beliefs in one's subconscious.
In this way, women, whether consciously or unconsciously, internalize the speaker's words into their own arguments and hype them up to other women, which is also a kind of good-natured propaganda for the advertised product.
The success of the aforementioned French fries advertisement is a clever grasp of the unique psychology of women.