"Electricity is lower than oil", which translates to "new energy vehicles are cheaper than fuel vehicles".
Facts have proved that in the first quarter of 2024, new energy vehicles are indeed superior, and fuel vehicles are more silent in this war.
In the case of BYD Auto, the price of the entry-level model (55km leading) of the Qin Plus DM-i Honor Edition has been reduced to 7980,000 yuan, 20,000 yuan lower than the previous champion version.
As for the Sylphy, Corolla, and Mazda3 Angkesaila of the same level, the ** of their entry-level models is generally around 8-100,000, and even the guide price after the discount is in the early 80,000s, which has no ** advantage compared with the Qin Plus DM-i Glory Edition. What's more, it doesn't have to pay purchase tax, which saves thousands of dollars.
In fact, not only BYD has moved, Changan Qiyuan is also following up, and the starting price of Qiyuan A05 has been adjusted to 7890,000 yuan, it is bound to compete with Qin PLUS DM-i. Xpeng G6 is a direct drop of 20,000, and the starting price is 18 after the discountFrom 990,000 yuan.
Although Li and NIO have not cut prices on the surface, Li has added new configurations to the new models released in 2024, such as batteries, air suspension, seats, etc. As for NIO, as long as you go to the store to see the car and negotiate the price, there is also 24-40,000 yuan discount, it just didn't announce it on the surface.
In the face of the crazy price reduction of new energy vehicles, only a very small number of joint venture brands of Hyundai Elantra have followed up. Like Honda, Toyota, and Volkswagen, they all seem extremely calm at this moment, and they don't seem to have any intention of cutting prices.
So the question is, on the one hand, the crazy price reduction of new energy vehicles, on the other hand, the indifference of fuel vehicles, why there are two completely different attitudes between the two sides, the author will talk about it next.
2024 is likely to be the most important growth period for new energy vehicles. In 2023, the penetration rate of domestic new energy vehicles has exceeded 40%, and it is likely to exceed 50% this year.
Why do you say that? Although the growth rate of new energy vehicles in recent years is very strong, and even exceeds the trend of fuel vehicles, but from the perspective of market demand and charging infrastructure construction, new energy vehicles and fuel vehicles are likely to present a "five-five" situation.
Fuel vehicles still have a strong appeal in small cities and even towns across the country, and even the first car of most families will still choose fuel vehicles, which is also the reason why the Great Wall and Geely are resolutely unwilling to give up fuel vehicle technology research and development and model update iteration. In addition to facing the domestic market of fuel vehicle users, they also need to understand the needs of overseas customers.
Although this wave of new energy vehicle price reductions is aimed at fuel vehicles on the bright side, fuel vehicles have not responded to the battle, and the actual situation is still the mutual volume of new energy vehicles.
In addition, because of the rapid development of the domestic new energy vehicle industry, the upstream and downstream chains have been opened, and the large-scale effect of the new energy vehicle industry has been formed.
In fact, to put it bluntly, when the market rate of new energy vehicles reaches its peak, car companies are still constantly launching new energy vehicles and new energy brands, and when accelerating production, there will be overcapacity, especially high-end new energy vehicle brands like AVATR and Zhiji. There is overcapacity, and it is better to sell at a reduced price than not to sell at all.
As for the silent response of fuel vehicles in this ** war, the main reason is that the profit is not enough. Although many traditional car companies have launched preferential policies, such as Chery, Haval, Dongfeng Nano, etc., they are all focused on replacement subsidies and financial policies. As for the most intuitive cash discount, there is generally only a discount of 5000-10000000 yuan, which is far less than the discount of tens of thousands of yuan for new energy vehicles. Last year, Changan Mazda, the joint venture model, lowered its main sales model, the Mazda 3 Ankesaila, to 8After 990,000 yuan, in this year's first battle, it will not work the cash discount of the model, but also introduce replacement subsidies to attract consumers.
All in all, in this first-class battle in 2024, self-owned brand new energy vehicles have the initiative. As for the joint venture, limited by profits, they can only choose to lie flat, maybe this state is very good, they have a very stable market, especially abroad, this may be their confidence. (Text: Youshi Auto forward).
Note: The picture comes from the Internet, the rights belong to the original author, thank you too! This article only represents the author's personal views and does not represent the position of Youshi Auto.