"Tell me what you want to eat and I can name a restaurant right away."
When it comes to this dish, everyone knows that this dish represents your restaurant, which is called a main dish with a restaurant.
The business of the restaurant is not good, not because there are few dishes and customers have no choice, but because your dishes are mediocre, and customers don't want to place orders.
1. What is the main dish?
The main dish is the soul of the restaurant, and when customers mention this dish, they immediately think of this restaurant.
Nowadays, when most customers go to eat, the first thing that comes to mind is the restaurant. Imagine such a dining scene: a few good friends in a WeChat group, meet for a dinner after work in the evening, so what to eat out?
Some people say that they want to eat sauerkraut fish. At this time, someone suggested that Wang Ji sauerkraut fish was delicious, and another person said that the old Zhujia sauerkraut fish was more delicious, saying that they were all live fish, and the soup was particularly fresh, and I went to eat it last time, and it tasted very good.
This is the best proof of a typical restaurant with a hot staple, when everyone wants to eat a certain dish, they will think of a certain restaurant.
On the other hand, if customers don't know what to eat at your restaurant, then your menu structure is failing.
For example, let's go to the neighborhood "piece of cake", what to eat there? Eat stir-fried food, what kind of stir-fried food, it seems that there is no main dish that attracts customers into the store, so it is better to change to another store.
This is the embarrassing situation faced by the students of Shandong Linyi Business School, after learning catering 8+1, it was upgraded from "a small piece of cake" to "Xifenghui fried chicken", reorganized the structure of the store's dishes, focused on the core dish "fried chicken", and made it the main dish of the store, after the upgrade, the turnover increased by 700%, and the number of annual afternoon yuan increased from 0 to 80+.
(2) How to launch the main dish of your own store?
Many restaurant owners will fall into such a misunderstanding when developing the main dish of the store, seeing that other people's signature dishes are very popular, they want to "use it", and even send a chef to the store to taste it and let it imitate it and make one.
So the question is, can you succeed if you learn the main dishes of other restaurants?
First of all, your chef can't make it better than his, and secondly, customers have long been "eating smoothly and running smoothly" in other homes, so how can they choose your home?
So if you want to launch a main dish, how should you choose the dish?
The simplest and most effective way is to look at the sales data of your own store, the data will not deceive people, the main dish is not the main dish that you think is delicious, you should empathize and sort out the structure of the dish from the perspective of customers.
Pull out the previous historical data of the store and analyze it, and see which dish has sold the most in the past six months and a year? Which dish sells best? Whichever dish has the most repeat orders has the potential to become a staple of the store.
Work on this best-selling dish, make it the main dish in your store, and let others subconsciously think of your store when they mention this dish.