Analysis of the valuation of Oriental wealth

Mondo Finance Updated on 2024-03-01

Oriental Wealth, this month repurchased 1000000000000000000000000000000000000000000000000000000005%。

The proportion is not much, but looking at A-shares, it is already benevolent and righteous to be able to repurchase and cancel them.

Oriental Fortune's business model is essentially an Internet company.

The founder worked as a researcher, and founded the financial information of Oriental Fortune in 2005.

The real fortune was in 2015, when it acquired **Tongxin** and won the brokerage license.

In 2019, the performance exploded.

Net profit in 2018 was 9500 million;

Net profit in 2019 was 18300 million;

Net profit in 2020 was 47700 million;

Net profit in 2021 is 85500 million;

net profit of 8.5 billion in 2022;

From the perspective of the industry structure, CITIC is targeting the Chinese version of Goldman Sachs.

Huijin firmly occupies the head of the industry, and securities companies including China Securities Construction Investment, Shenwan Hongyuan, CICC, Everbright, and Galaxy are also at the head of the industry. The strength of funds and talents is strong, and the relationship is deep, and the leading brokerages such as CITIC, CICC, and CITIC Construction Investment have built strong barriers.

As a rising star, Oriental Fortune frequently increases its weight, and like its peers, it is heavy on assets.

In recent years, it has grown rapidly, increased its financial business through financing, and established its position in the wealth management industry through the layout of first-class consignment.

The main reason for its success is that Oriental Fortune is essentially an Internet company with accurate traffic.

On the PC side, it is second only to Sina Finance.

Mobile, second only to a straight flush.

But because Dongcai has its own brokerage, the growth rate is faster, and it has long distanced itself from the flush.

And the user experience of Dongcai's mobile terminal and PC terminal is better.

Take me personally, for example, I used a straight flush at the earliest, but now I still look at the market mainly from Dongcai.

Including data software, it is also Dongcai.

The user experience is not something that can be done well if you want to do a good job, for example, in recent years, Huatai** has been working hard to strengthen the APP, and the effect is not ideal.

In a homogeneous industry, the best user experience is differentiation in order to be competitive.

As far as the current brokerage trend is concerned, the future must be tragic.

Because the services are all the same, the homogeneity is serious; It's not like a clubhouse, where each technician has his or her own merits.

Brokerage commissions can only be reduced again and again; Inevitably, Oriental Fortune will continue to reduce commissions in the future.

So don't expect too much from brokerage stocks, abide by the rules, buy low and sell high.

The so-called low level is the historical bottom of the price-to-book ratio; The high level is the top of the historical price-to-book ratio.

The advantage of Oriental Wealth is that it not only follows the logic of buying low and selling high, but also has a certain growth.

Because in terms of activity and user experience, although it is difficult for Oriental Wealth to grow from the stock, the market share can continue to increase in the increment.

Among the brokerage stocks, there is only one that can still grow; This is also the reason to pay attention to the wealth of the East.

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