Recently, the topic of iPhone mobile phone has been on the hot search almost every day, and the popularity and frequency far exceed that of any traffic star, and yesterday a "China's minimum 3499 yuan to buy a new iPhone" caused heated discussions. Many netizens rushed in to see it, thinking that there was a bug** error on Apple's official website, but they found that it was purely an "IQ tax" gimmick.
According to a science and technology ** report, foreign media have paid close attention to Apple's sharp price cuts in China, far more than in previous years, believing that Apple has lost its attraction to Chinese young people. The report pointed out that now you can buy an iPhone for a minimum of 3499 yuan on China's official website, which is a huge concession made by Apple for sales and poses a threat to domestic brands.
When netizens clicked into the topic and took a closer look, they found that this "3499 yuan to buy iPhone" is not the most iPhone15 series, but the iPhone SE3 released two years ago, only 64GB storage version.
With the continuous increase in software volume and user data, most of the domestic mobile phones have started with 256GB storage, and even many mid-range phones have promoted the 1TB version to help users solve storage anxiety. The iPhone SE only provides a minimum of 64GB version, which is obviously not practical enough, and even a WeChat may occupy forty or fifty GB of space, which is obviously just a gimmick to pull down **. What's even more embarrassing is that Apple deliberately canceled the 128GB version, and if you don't want to choose the 64GB version, you can only buy the 256GB version** The difference is thousands of yuan, and Apple will do everything to make money.
Apple"SE"The version of the mobile phone has been reduced to chicken ribs,In the 3000 yuan price segment screen、Battery life、Image、Performance、Storage is not competitive,But domestic mobile phones can buy the latest flagship processor、2K screen and good image specifications。 The memory version is slightly larger"SE" to the 4000 yuan price range, not only to compete with the domestic flagship, but also to face the challenge of the old price reduction iPhone digital series mobile phones, it can be said that Apple has no competitive advantage except for the iOS system.
It is precisely because of the embarrassment of product positioning that Apple has been hesitant to keep the SE series, and the iPhone SE4, which was originally scheduled to be released in March this year, is suspected to be canceled. Since the product is not competitive, it is very likely to face unprecedented challenges after the release, Apple may completely cut off the separate SE series in the future, and is expected to integrate it with the digital series, some foreign media believe that the iPhone16 series will launch the SE version, ** further decline.
Foreign media pointed out that Apple will launch a total of 5 mobile phones this fall: iPhone 16 SE, iPhone 16 SE Plus, iPhone 16, iPhone 16 Pro, and iPhone 16 ProMax. The two SE versions are equipped with the previous generation processor, a 60Hz refresh rate screen, and a rear single-camera lens, positioning the 5K price segment to compete with domestic mobile phones. The other three high-end versions have the same configuration, the difference is the screen size, image specifications, and battery capacity, and it is expected to be positioned in the price segment above 6K.
Friends, what do you think about the embarrassing positioning of iPhone SE products, and will it perform better in the future with digital series integration?