According to foreign media exposures, before the official launch on February 2, Apple's Vision Pro has sold 200,000 units, with a sales amount of more than $5 billion!
Although this figure is simply not worth mentioning for the huge size of the Apple empire, it at least shows that consumers are willing to pay for this 3,500-dollar toy.
Vision Pro's ** review lifted on January 31, which is likely to drive more sales, and purchases are likely to increase after actual consumers start sharing real-world experiences.
According to Apple's ** chain exposure god, Apple initially only planned to sell 500,000 units of Vision Pro.
Because Apple itself also thinks that the ** of 3500 knives is not so close to the people, the sales volume will not be too high, and the headset is very difficult to manufacture, so there is not much stocking.
If the market reacts positively, it is possible that Vision Pro will have a limited collection after that.
And the market's good feedback on Vision Pro is not just Apple.
Since entering the countdown to the release of Vision Pro in 2024, Apple's stock price has been going up and down, while Meta has been constantly going up.
Netizens also saw that this wave was Cook planting trees, and Xiaozha enjoyed the shade:
If Apple's Vision Pro succeeds, Facebook's own headset will go from an expensive gadget to an affordable alternative in the VR space.
Apple's success in the high-end luxury market can actually really help Meta.
Just like Tesla's popularity may have increased the sales of Chevrolet Bolt, but some netizens believe that Apple's own advantages lie in design and marketing, and many users will buy no matter what kind of product Apple launches.
But most other companies don't have the means to replicate this.
Apple is both a competitor and an ally, and in 2021, Xiaozha bet the entire reputation of the company he created on VR technology, and Facebook changed its name to Meta, all in VR. But three years on, Meta has spent at least $50 billion on its Reality Labs division, however, Reality Labs generates less than 1% of Meta's total revenue.
According to FBB Capital Partners, Reality Labs expects to lose another $115 billion between now and 2030.
Meta has also been working hard to bring its Quest device to the mainstream demographic.
However, as of October 2022, Meta's Quest headset has only 6.37 million monthly active users, and Meta will no longer release the monthly active data of the headset.
However, Meta's numbers have improved again with the release of the Meta Quest 3, which IDC estimates released the latest version of its headset in October, the Quest 3, with Q4 shipments of between 2 million and 2.7 million units.
This figure is more than 10 times higher than Meta's 160,000 Quest 2 shipments in the fourth quarter of 2022.
At this time, Apple launched the Vision Pro with 3500 knives, which is 3 times more than the Meta Quest 7.
Since then, there has been one more area in which Meta and Apple compete directly.
But for years, the likes of Xiaozha and Andrew Boz Bosworth, CTO of Reality Labs, have said that having at least one strong competitor can give the market a huge boost, according to people familiar with the matter.
Cathy Craig, CEO of VR game developer Incisiv, said that at a recent event, a Meta employee told her that Apple's entry into the market was great because more people would want to try headsets.
Meta thinks more users will buy their headset because it's cheaper, she said.
But in addition to **, many of the technologies used in Apple's Vision Pro are also different from Meta.
Meta won't be so easy to catch the popularity of the Vision Pro, and while the Vision Pro's popularity may limit the size of the potential consumer base, Apple's technology may be more popular with developers.
Vision Pro uses an infrastructure similar to the iPhone and iPad to create an ecosystem that is unique to Vision Pro, which makes it easier for any developer with experience building apps for Apple's other devices to develop apps for Vision Pro.
With such a convenient entry point and an existing and broad community of iPhone and iPad developers, Apple may be able to easily attract software developers to its headset and still differentiate itself from Meta's developers.
Meta's Quest Store is primarily made up of games, fitness, and virtual social apps.
And Apple is promoting the Vision Pro through tasks and apps that consumers have become accustomed to, such as browsing the web, sporting events and movies, or chatting with friends on FaceTime.
Meta has spent much of its decade focusing on the design and manufacture of VR headsets, which means that when users put on a Quest device, they are isolated from the real world and see a purely computer-generated environment.
But Apple's Vision Pro focuses on augmented reality (AR). Users of Apple devices are presented with a variety of virtual app icons and screens, superimposed on real-life objects.
Meta will also recalibrate its hardware planning, shifting Quest devices from a complete focus on virtual reality to include more perspective features to provide users with a clear image of their surroundings and enhance AR performance, according to people familiar with the matter.
This change in technology direction was already evident when Meta launched the Quest Pro in October 2022, and with the launch of the Quest 3 last fall, Meta's idea of blending VR and AR like Apple became clearer.
Both headsets have superior see-through capabilities compared to previous Quest devices, and Meta has also added this emphasis to its marketing pitch.
In the marketing pitch for the Quest 3, Meta defines it as a mixed reality (MR) device that allows users to remodel their own homes .