At the beginning of the new year, the "good start" war drum of the belt market has sounded. From January 25th to February 22nd, 2024, a crowdfunding activity launched by Ku Easy on the Xiaomi platform came to a successful conclusion, and the graphene smart airbag support belt (hereinafter referred to as the "support belt") has become the first explosive product of Xiaomi Youpin in 2024 with its unique product features and accurate market positioning, with a crowdfunding sales amount of more than 2.75 million yuan and a crowdfunding achievement rate of 521%, opening the prelude to hot sales in the new year.
Different from the traditional belt belt, the belt integrates support, stretching, hot compress and massage functions, which can meet the different care needs of the waist and attract the attention and participation of many consumers. The 3D air support method not only firmly supports the waist, but also takes into account the comfort, helping the waist to return to a healthy curvature of 26°; At the same time, the balloon lifting massage can also help the lumbar spine release the protruding compression. The far-infrared released by the graphene hot compress can penetrate the lumbar spine, accurately cover the acupuncture points, and effectively relieve the stiffness and fatigue of the waist.
The success of the crowdfunding campaign is mainly due to its accurate market positioning, innovative product function design, and flexible and refined operation strategy. From a market perspective, with the acceleration of the pace of modern life and the increase of work pressure, waist health problems are becoming increasingly prominent. Patients with low back pain are showing a trend of getting younger, and Ku Relax has seized this market opportunity and launched this support belt that meets the needs of consumers, playing a set of support + hot compress + massage combination punch. At the same time, the wide user base on the Xiaomi Youpin platform also provides strong support for the hot sales of the product.
From a product point of view, the support belt has made a lot of innovative upgrades in terms of user experience. In view of the problems of hard support, poor temperature feeling, inadequate massage, and non-fit of traditional support belts on the market, Ku Easy's products have made a lot of optimizations in design to achieve functional characteristics such as air support, high fit, rich massage functions and thermal comfort, so as to meet the diversified needs of consumers.
In addition, CoolEasy has also done a pretty good job in terms of operations. Through the refined and flexible operation strategy in the event, it has attracted the attention and participation of a large number of consumers, and promoted the hot sales of products.
With the continuous progress of science and technology and the increasing health awareness of consumers, the waist health product market will usher in a broader space for development. Kusui will continue to innovate in user experience and launch more high-quality products that meet consumer needs and lead the industry trend. At the same time, it will also increase investment in scientific and technological research and development, promote the application and development of new materials and technologies in the field of health, and bring consumers more healthy, comfortable and convenient product experience.