According to the market, the monthly salary of a live anchor is about 1-20,000 yuan, plus the live broadcast must be assisted by members such as operators and assistant broadcasters, plus live broadcast equipment, and the cost of renting a house as a live broadcast venue is calculated according to the lowest standard, and the cost of 20,000 or 30,000 yuan a month is also required.
In addition to the high cost of live broadcasting, the loss of talent in the team, and the limited duration of live broadcasting, etc., are also thorny problems in live broadcasting.
The new AI digital anchor is not only not much different from the real person in terms of image; And the cost of use is not high, it is less than 5,000 yuan to customize a digital human anchor, and there is no other cost in the later stage; Even the operation is so simple that as long as you enter the copywriting materials, you can generate a 1:1 digital human live broadcast room that restores the live broadcast of real people.
In addition to the image, digital anchors are not much different from real anchors; In terms of use effect, digital anchors are not inferior to real people.
When the AI anchor brings the goods, consumers can listen to the digital anchor's explanation of the product in the live broadcast room, and can also interact with the anchor through real-time questions through the barrage, and even place an order directly through the pop-up window of the small yellow car. These live broadcast rooms of real anchors are available, and the live broadcast rooms of digital anchors are also available.
As for the live broadcast effect of digital anchors, there is no need to worry about it at all.
This is the revenue brought by the first day of the digital human anchor.
In fact, whether it is a real anchor or a digital human anchor, the income from bringing goods on the first day is usually not too high, but compared to a real anchor, who is limited by his physical state and can only broadcast live for 6-8 hours at most; The digital human anchor will not be tired at all, and can be around the clock**, and the live broadcast room can also increase traffic ** and bring higher income by not broadcasting for 24 hours.
When the traffic in the live broadcast room comes up in the later stage, the income of the digital anchor's live broadcast will not be bad for a day.
Moreover, if you want to increase the benefits of digital human anchor live broadcast, there is a more simple and crude way, that is, the matrix live broadcast method. Directly use the digital human system to change different anchor images, and then generate 5, 10 or even 20 digital human live broadcast rooms, and directly obtain income through "quantity".
And this kind of matrix live broadcast method of creating multiple anchors at the same time cannot be done by a real anchor.
The development of AI technology allows virtual anchors to broadcast live in front of the camera like real anchors and complete sales targets. Moreover, compared with real anchors, digital anchors do not need to pay anchor salaries or manage the live broadcast team, so they can achieve 24-hour matrix live broadcast with super battery life; It greatly reduces the cost of live broadcasting, and reducing costs is increasing efficiency, which is equivalent to helping merchants earn 20,000 yuan a month!