The report shared today is: Douyin E-commerce Trend Handbook.
Featured Report**: Industry Report Think Tank Summary: In 2023, Douyin e-commerce will rise rapidly in the wave of live streaming, with an astonishing incremental market value of more than 2 trillion.
According to the data, the GMV scale of the beauty industry in 2023 will exceed 100 billion, a year-on-year increase of 57%, of which subcategories such as facial skin care, facial makeup, and beauty tools have shown a month-by-month growth trend, among which false eyelashes with little devil keywords have become the selling point of the 23 annual hot models, with a year-on-year increase of 1130%. In the personal care and home cleaning industry, categories such as paper and wet wipes, body care, and home environmental cleaners have also achieved significant growth, among which hanging design products have become the annual explosive trend, with sales increasing by 32,128% year-on-year.
In the field of healthy eating, there is a growing consumer demand for convenient fast food and health care. Food and beverage, alcohol, nourishing health care and fresh food and other sub-industries have shown a strong growth trend, among which the sales volume and sales of beverages, edible oil, food tonic powder, camel milk and other categories increased by more than 100% year-on-year, and sleep-related health products represented by melatonin have become hot sellers in the market, with sales volume increasing by 6277% year-on-year.
In the field of fashion and life, sub-industries such as sports and outdoor, clothing accessories, underwear and tights, shoes and bags, clocks and accessories, jewelry and cultural toys have shown rapid growth. Outdoor items such as jackets and shark pants have become national fashion items, while women's bags, travel bags and other products have also been sought after by consumers, among which the sales of women's bags have exceeded 20 billion, showing a month-by-month growth trend. Sub-industries such as mother and child, pet, book education, toys and musical instruments, and fresh gardening have also jointly built family life, among which the sales of the pet industry increased by 136% year-on-year, and the sales of categories such as aquarium world, fish tank, fish, turtle and turtle also increased amazingly year-on-year.
In the field of technology and digital, the 3C digital home appliance and smart home industry has become the first choice for consumers to pursue a comfortable home life. Smartphones, electronic education, laptops and other products are growing rapidly, and the overall growth rate of the smart home industry is more than 70%, of which massage equipment has become a sub-category of the industry's top 1 growth rate, and health care equipment such as waist protection, knee, leg, neck and other products have also shown a hot sales trend.
Excerpts from the report are set out below.