The logic behind influencer products is mainly based on several aspects of the following article:
The influence of social **: Internet celebrities have accumulated a large number of fans and followers through social ** platforms, such as Douyin, Weibo, Xiaohongshu, etc. They influence and guide fans' consumption decisions by sharing their lifestyles, shopping experiences, product reviews, and other content. When an influencer recommends a small product, fans are often influenced by it and have a desire to buy.
Driven by the fan economy: Influencers and their followers have built a strong connection and trust. Fans highly recognize the recommendations and shares of influencers and are willing to pay for the products they recommend. This relationship of trust gives the Internet celebrity small commodities a certain competitive advantage in the market.
* Chain integration: Internet celebrities often have a professional team behind them to support and operate, including product selection, procurement, sales, logistics and other links. By establishing a cooperative relationship with ** merchants, Internet celebrities can obtain high-quality small commodity resources and sell them to fans at a low price. The integration ability of this chain makes Internet celebrity small commodities have certain advantages in terms of quality and quality.
Personalized and differentiated positioning: Internet celebrity products often have unique design and personalized characteristics, which meet consumers' needs for personalization and differentiation. In a highly competitive market, this positioning allows influencer products to stand out and attract the attention of consumers.
To sum up, the logic behind Internet celebrity commodities is mainly based on the influence of social networking, the drive of fan economy, the integration of the chain, and the positioning of personalization and differentiation. The combination of these factors makes Internet celebrity small commodities have a certain competitive advantage and attractiveness in the market.