Lotus is leading a new chapter in supercars
The Huangpu River used to be a water disturbance zone when Shanghai opened its port, especially in Lujiazui, where the residents lived a difficult life during heavy storms and rains. However, in June 1990, with the clarion call for the development of Pudong, Lujiazui was approved and became the only development zone named "Financial Zone" in China, with a planned area of 28 square kilometers.
In a short period of time, Lujiazui has completed an astonishing transformation and has become a new symbol of China's reform and opening up.
Lujiazui, the pride of Shanghai, has witnessed the growth and transformation of Shanghai with its unique landmark buildings. And now, a new bright star is rising, and that is the Lotus Tower in Lujiazui, Pudong.
Like founder Anthony Colin Bruce Chapman, the Lotus Tower shines on Shanghai's skyline with its engineering knowledge and innovative spirit.
Lotus' racing legend originated in Norfolk, England, and founder Colin Chapman led the Lotus team to create a British racing dynasty. Starting from the racetrack, Lotus has created a pioneering, sophisticated and profound modern brand with the ultimate track impulse and exquisite integration with pure electric and ultra-luxury.
Lotus has always pursued and applied advanced technology, setting the benchmark in Formula 1 in particular. Lotus left the world with some of the most impressive designs, such as the wedge-shaped nose, side-mounted radiators, top air intake box, monocoque bodywork, active suspension, fixed air wing and Chapman suspension, some of which are still widely used today.
The combination of these designs and advanced technologies has made Lotus the most trusted brand, and it is also relied on"air"Make a fortune.
The Lotus Type 49B was the first F1 car to feature a rear wing, but Lotus' greatest contribution was their challenge to the rules of the track.
While all the top pundits were looking for a boost in engine power, the young Lotus chose a different direction, as their founder Chapman once said, "Acceleration makes you go faster on the straights, and weight loss allows you to run faster anywhere." ”
And, with its knowledge of aeronautical engineering, Lotus focuses on using air flexibly rather than adding horsepower. When car speeds generally increased, the advantages of Lotus' lightweight and aerodynamics began to emerge.
In the 60s and 70s of the last century, Lotus became a monopoly in F1. Even under the constraints of various rules, Lotus has not stopped innovating. Under Chapman's leadership, Lotus gradually changed the rules of road and racing cars, making aerodynamics a serious discipline.
Lotus went from fighting the wind to using it, opening the era of "harnessing the wind". Their Type 79 swept the field with a "ground effect" and ushered in the aerodynamic era of Formula 1, but the technology pioneered by Lotus was banned by Formula 1 for 40 years and was not lifted until this year.
Lotus' light weight and aerodynamics** have been a nightmare for almost all top sports car manufacturers during their F1 years, winning seven F1 Manufacturers' Championships, six F1 Drivers' Championships and 81 F1 races.
In addition, Lotus has won nine class titles at Le Mans, one Indy 500 and one World Rally Championship. Lotus's technical background of riding the wind is also paid tribute to their current building in Lujiazui.
Pictured: Like a sailboat in a storm, the Lotus Tower Shanghai is designed with the concept of "Designed by Air", which combines Lotus' excellence in aerodynamics and the charm of artistic design, which not only interprets Lotus's dedication to speed, but also demonstrates its ability to establish a close connection between the driver, the vehicle and the ground.
At the same time, the architectural design of the Lotus Tower also makes full use of the principles of aerodynamics, giving the building a unique artistic style, making it expected to become another landmark building in Shanghai.
The design not only pays homage to the glory of the past, but also makes a bold statement about the challenges of the future. The design concept of the Lotus Tower is based on respect for history, but it is more focused on keeping up with the times, just as Lotus dared to transform at the peak of its history as a gasoline vehicle to prepare for a future of energy replacement.
Today's glamorous butterfly change is the result of Lotus's firm belief at that time.
Lotus EVIJA is leading a new revolution in the global automotive market! In 2018, when the global production and sales of fuel vehicles are about to reach a historic inflection point, Lotus has taken precautions and formulated"Vision80 10-year brand revival plan"It is determined to make a comprehensive transformation to electrification and intelligence, and become the world's first electrified sports car brand.
In 2019, the Lotus electric supercar Evija was officially unveiled, bringing unprecedented shock to the sports car world. As the first road car to feature a one-piece carbon fibre monocoque construction, the Evija's 2000PS horsepower limit is even more impressive.
In 2021, Lotus released its last fuel model, EMIRA, marking the brand's official farewell to the old era and fully entering the field of new energy. Lotus has proven its forward-looking insight and leadership in the future automotive market.
*: Lotus "Fuel Swan Song" all-round road sports car EMIRA2021On August 31, 2021, Lotus Technology was officially established, becoming the first ultra-luxury brand to set its global technology headquarters in China, opening the road of ultra-high-end electrified smart cars to the world under the guidance of the "Sino-British dual-engine strategy".
On October 25, 2022, Lotus's first pure electric supercar SUV, Lotus Eletre, was launched globally, redefining ultra-luxury electric vehicles, bringing the ultimate driving pleasure from the F1 track to the electric vehicle industry for the first time, bringing a subversive breakthrough to the entire electric vehicle industry.
Lotus is a reincarnation of electric vehicles and redefines ultra-luxury electric vehicles.
*: Lotus Eletre02, the ultimate electric supercar SUV. With the advent of the new era, the market prospects of new energy and luxury vehicles are limitless.
However, due to historical baggage and interest binding, the reputation of traditional luxury brands in the field of electrification has plummeted. But Lotus is different, as revolutionaries in the luxury supercar industry, they dare to innovate, they are not afraid of failure, and they always maintain the spirit of courage to change.
The birth of Lotus Eletre not only marks Lotus' technological innovation in the era of electrification and intelligence, but also reflects their philosophy of always insisting on using unique thinking to create the purest products for drivers.
This all-electric supercar SUV not only inherits Lotus's chassis tuning skills derived from the track, but also brings the ultimate driving pleasure. Even in the era of electrification and intelligence, Lotus still adheres to their niche quality, and their spirit is best reflected in this era.
Lotus Eletre, an all-electric supercar that perfectly integrates the mid-mounted design proportions of a supercar into an SUV model. Its vehicle's cockpit is shifted forward, and both the low-lying combat seen from the front and the smooth dynamics when viewed from the side are eye-catching.
In terms of aerodynamic design, Lotus Eletre inherits the pore design of the Evija, a 10-million-level sports car, and is equipped with 7 sets of Race-Aero air ducts and other active aerodynamic kits, reaching 026 drag coefficient and up to 90kg net downforce.
All of this embodies Lotus's profound car-making heritage and technical logic, showing the ultimate performance and charm.
* The Lotus eletre in showcases the characteristics of the new British luxury brand. As a pure electric supercar SUV, its powerful front and rear permanent magnet synchronous dual motors make the R+ track version accelerate to 100 kilometers in just 295 seconds.
The multi-link suspension and the professional tuning of experienced engineers ensure the ultimate handling performance and daily driving comfort. This is just the beginning of Lotus' entry into the electrification track.
In the next four years, Lotus will launch three new cars, including the E-Class all-electric intelligent four-door coupe and the D-class"A new species of pure electric intelligence"and all-electric trotting. Lotus' product layout will cover SUVs, sports cars, coupes and other categories, and promote Lotus to gradually move away from the sports car brand with electrification and intelligent thinking"Niche"attributes, return to and lead the field of pure electric ultra-luxury brands, and accelerate into the future.
Lotus Eletre, the star of the all-electric circuit Lotus Eletre is an important milestone in Lotus' full electrification, combining outstanding style and glamour, a driving experience with people and vehicles, and intelligent pioneering driving technology.
It's a meticulous piece of work created by Lotus for drivers around the world, Feng Qingfeng once commented. From the perspective of the positioning of "never setting limits and reconstructing the relationship between people and vehicles", Lotus Eletre still takes the track gene as the brand foothold and the performance advantage as the force to cut into the wider market.
However, the most attractive thing is the positioning of the all-electric supercar SUV, which not only demonstrates the capabilities of the Lotus Eletre, but also demonstrates the determination of Lotus.
For Lotus, the SUV may just be an everyday model, but it still has to take "pure driving control" to the extreme. Pure electric, ultra-luxury, technology, intelligence, tone, character, careful deployment, science and technology, mass production scale ......These elements make up the present and future of Lotus, allowing users to appreciate the most forward-looking new energy deployment, and also allowing the world to see the attitude of a responsible luxury supercar brand.
And it all started with the small seed of the Lotus Tower. Lotus Eletre, it's more than just a car model, it's a lifestyle symbol.
Past, present and future, Lotus will continue to move forward and strive to become the preeminent luxury supercar brand. Please note that the vehicle** is for reference only, please refer to the actual release of Lotus for specific vehicle models, configuration information and other product details.