A few days ago, Wenjie Automobile publicized that the cumulative number of Wenjie M9 has reached 50,000 units.
What does Dading mean, it is not simply a deposit of a few hundred yuan, but an intention to pay five thousand yuan, and after a certain period of time, this deposit is non-refundable. So to a certain extent, the large number is the sales volume, because there are very few people who do not pick up the car after paying the deposit.
The 50,000 units of Dading are converted into sales, and roughly calculated, according to the average price of 550,000 yuan, the cumulative order amount can reach 27.5 billion yuan. And the sales volume of the M9 in the entire life cycle must be more than 50,000 units.
And this is also the first time that a Chinese brand has stood at a price of more than 500,000 yuan, and previously, this price belonged to BBA.
In the era of fuel vehicles, the fundamental factors that determine the quality of a car lie in the engine, chassis and gearbox, which are commonly known as the three major parts, which are the performance basis of a car, and they almost determine the power performance, fuel economy and smoothness.
As a result, BBA, founded more than a century ago, firmly occupies the top echelon of luxury brands by virtue of its excellent three major parts, various V12 W12 engines, various 8AT and 9AT gearboxes, and excellent chassis tuning. And these technologies have strong patent barriers, once the application is a 30-year protection period, domestic car companies can only sigh, can't get around it, have to live under the people.
Electrification has brought new opportunities, electric motors and batteries, replacing engines and gearboxes, and this change means that the seat of technology can be reconstructed, domestic car companies travel lightly, small steps and fast runs, while traditional luxury brands look ahead and backwards, and falter. The power of the electric motor can easily exceed that of the Bugatti with a 16-cylinder engine, which makes the traditional luxury brand lose the opportunity.
Taking the M9 as an example, the M9 pure electric version is equipped with an 800V high-voltage silicon carbide platform, and the extended range version is equipped with a pure electric drive range extension platform 40, 000 acceleration is 43 seconds and 49 seconds, 100-0kmh braking distance is 349 meters. In terms of performance, the M9 is already much stronger than the BBA at the same price.
2 of the three major pieces have been done, so what should I do with the chassis? Domestic brands may not be able to catch up with BBA in terms of tuning ability, but at least they can surpass in hardware, so we have seen that over the years, many domestic brands have used air suspension, hoping to use hardware to make up for the gap in tuning.
Electrification has made the technical barriers of BBA "unbreakable", and technology is the foundation of the luxury brand, and if there is no technological advantage, the luxury brand is just a tree without roots.
In terms of configuration, it is not to be compared, seat heating, ventilation, massage and other luxury configurations are almost the standard configuration of more than 200,000 models. And models like the M9, which exceed 500,000 yuan, have everything in configuration, and it even provides a 32-inch projection screen for passengers in the back row.
Maybe the best SUV within 10 million is just a slogan, but there is no doubt about the product strength of the M9, and maybe this is the key to its ability to exceed 50,000 units. At a time when the passenger car market is being rapidly reshaped driven by intelligent transformation, Huawei's technology level has been at the forefront of the industry and has been highly recognized by users and the market.