Recently, Cadillac announced the new CT5 luxury, luxury rear-wheel drive new launch, surprise price 21From 970,000!
You know, the starting price of CT5 last year was as high as 28970,000 yuan, that is to say, the starting price of Cadillac CT5 this time was directly reduced by 70,000 yuan.
Not only has the price been reduced, but this car has also been added, the appearance has been upgraded, the standard 33-inch 9K surround screen super retina screen, the standard L2 level automatic driving assistance, three major upgrades, the price reduction of 70,000 yuan, Cadillac is really fighting.
According to the data of the Passenger Association, the total sales volume of the Cadillac CT5 in 2023 will be 84,456 units, and the average monthly sales will remain at about 7,000 units, although it cannot be compared with the 34C, but for the second-tier luxury brands, this sales volume is okay.
Of course, we all know that Cadillac has always had a relatively high terminal discount, therefore, last year, although the pricing of CT5 was high, but counting the terminal discount, it was a starting price of more than 200,000 yuan, but the problem is that the Cadillac discounts at that time were hidden, and it seemed that it was still necessary to maintain the positioning and identity of the luxury brand. Will it not drop a penny?
Everyone knows that SAIC-GM has three major brands, namely the second-tier luxury brand Cadillac, Buick in the mid-range market, and Chevrolet in the low-end market. At present, SAIC-GM has such a trend, the Chevrolet brand is cheaper, the Buick brand is "Chevroletized", and the Cadillac brand is "Buickized". You take a closer look to see if this is the case.
Chevrolet's pricing is already low, and now there are a lot of terminal discounts, therefore, Chevrolet's ** is actually similar to domestic fuel vehicles, compared with domestic new energy vehicles, ** is a little lower. The 60,000-level Cruze, the 110,000-level Malibu XL and the slightly taller Explorer, while the Chevrolet's most expensive SUV Trailblazer is only about 200,000.
Buick brand in a sharp price cut, last year, SAIC-GM Buick official release news, the purchase of Buick Veran Pro, Regal, LaCrosse, Envision S, Envision PLUS and Encore flag and other models, up to 70,000 yuan discount. On February 21, Buick launched the Buick E4 value-added model, with a total of four models and a price range of 15990,000 yuan-22990,000 yuan, Buick also adjusted the price of Buick E5, up to 290,000 yuan. Buick's models, the terminal discount is relatively high, except for GL8 such an evergreen, Buick's model pricing is tending to Chevrolet.
Cadillac positioning the highest-end, in addition to the CT5 that has just been cut in price, CT6 models have relatively high terminal discounts all year round, XT4, XT5, XT6 and other models, the terminal discounts are very large, and some even exceed 100,000 yuan. To put it mildly, Cadillac is becoming a light luxury brand, just like Buick, which has just entered the Chinese market, positioned higher than Volkswagen Toyota, but lower than BBA.
Even so, GM's sales are still declining, and in 2023, SAIC-GM's annual sales will be 1001017 units, down 1445%, of which, the Cadillac brand sales exceeded 1830,000 units, Buick brand sales exceeded 5170,000 units, Chevrolet brand sales of about 1690,000 units.
Sales are declining year by year, brand image is plummeting, SAIC-GM is currently facing a very obvious predicament, but I'm afraid they don't know how to save, all in new energy? Or continue to exchange price for volume? There are still many problems left for SAIC-GM to solve.