Just two months have passed in 2024, and the new energy vehicle market has been in full swing again. On the one hand, car companies must deal with the best involution, and on the other hand, they must continuously improve their product strength and add more selling points to their own products, otherwise they may be forgotten by the market if they are not careful.
Qiyuan A07 is the first model of Changan Qiyuan, and after it was launched last year, it has received good feedback and market performance with its design, quality and first-class advantages, but unfortunately, the extended range version has sold well, and the pure electric version has been lame.
Kaizen A07 was launched in September 2023 and began to have insurance data in July last year. It can be seen that since its listing, Qiyuan A07 has become the core of Changan Qiyuan's sales volume, and from July last year to January this year, Qiyuan A07 accounted for 52% of the total number of Changan Qiyuan brands0, helping the sales of Kaizen brand to rise all the way. However, the sales of the extended-range version and the pure electric version are far apart, which hinders the development of the Kaizen A07.
EV Century analysis believes that the main reason why the pure electric version of Qiyuan A07 cannot be sold is that the battery life is too short.
When the Qiyuan A07 was launched, it was launched with three range-extender models: the 200 Air, 200 Pro and 200 Max, and two BEV models, including the 515 Air and 515 Pro. Subsequently, when the Qiyuan Q50 was launched, two pure electric models were added, namely the pure electric 515 Air+ and the pure electric 515 Max, but the range of the four pure electric versions is 515km, while the medium and large pure electric sedans of the same level on the market have models with a range of more than 700km, compared to the range gap of the Qiyuan A07.
The A07 is the flagship of Changan Qiyuan, and it is also the only model of the brand that currently has a pure electric version on sale, which can be said to be a strategic model. Therefore, Changan Qiyuan launched the A07 true fragrance version, in addition to the 515km range version, it also launched a 710km range model, and the price is only 13590,000-15990,000 yuan, combined with the original elegant design and many excellent functional configurations, is ready to launch a new round of impact on the medium and large pure electric car market.
The exterior design of the Qiyuan A07 True Fragrance Edition is the same as that of the models on sale, and it adopts the aesthetic design concept of Fuguang. The core point of the overall styling design is "elegant", the whole vehicle is low and the lines are smooth and smooth, which makes people fall in love with it at a glance.
The closed front face is equipped with 1752mm long light wing through LED headlights, which is both simple and full of technology. The light strip is composed of 284 LED light sources, and the illumination brightness reaches 570cd. Eight small crystal clear thick-walled turn signals on each side add a sense of sophistication to the vehicle.
The side of the body is simple and rounded, with the fastback design of a coupe, and the shape is low and avant-garde, which is visually smoother. In terms of body size, the length, width and height of the new car are 4905*1910*1480mm, the wheelbase is 2900mm, and the height-width ratio is 077 is a harmonious streamlined proportion, making the body elegant and dignified.
Qiyuan A07 is equipped with frameless doors as standard, and adopts four-door electric suction doors, which are very good in terms of sound insulation performance, aesthetics and luxury. The 72-degree opening angle makes it easier to access items and get on and off the car.
Concealed door handles not only help reduce wind resistance, but also allow for a smoother body shape.
In terms of tires, in addition to the 515 Elite Edition, the 515 Premium Edition and the 710km Flagship Edition will use 19-inch Michelin sports wheels to further enhance the driving quality.
At the rear, the Kaizen A07 True Fragrance Edition still maintains a simple design, extending from the roof to the slightly raised ducktail at the rear, creating a dynamic shape of the fastback.
The 1,702 mm long continuous tail lamps echo the headlights, and there are also eight small thick-walled turn signals on each side. High-mounted brake light, using LED direct light + luxury texture design, up to 773mm, eye-catching and recognizable, while maintaining the aesthetic can also wake up the attention of the rear car.
The electric tailgate is still hatchback, with a very large opening and closing angle. Its maximum depth is up to 1960mm, and the maximum opening height can reach 11m, the maximum ground clearance is 18m, and supports 3 levels of custom door opening angle adjustment, with a lower tail threshold, it can be easier to load items and luggage.
Entering the car, the Qiyuan A07 True Fragrance Edition is the same as the models on sale, and it is still a style that integrates simple light luxury and technology. The interior of the car is covered with a large amount of leather and wood grain trim, and the roof and A and B pillars are also covered with large areas of suede.
The functional area is inspired by the "floating island", from the center console to the armrest box, and extends to the door armrest, forming a wraparound island design and enhancing the technological atmosphere in the car.
The size of the central control screen of the Qiyuan A07 True Fragrance Edition is still 154 inches, resolution up to 25K, another 85% high color gamut, 1500 high contrast ratio, anti-glare and other features. The built-in Qualcomm 8155 chip gives the central control screen a good smoothness and 3D effect performance, and the 120Hz touch refresh rate makes the operation silky smooth.
In terms of voice interaction, Kaizen A07 True Fragrance Edition conducts instructions through voice assistant, supporting continuous command input, single and dual command input execution, etc. In addition, the driver's position can intelligently recognize the driver's lip shape through the infrared light sensing camera, eliminating the need for wake-up steps. Through the dual-mode wake-up free voice of lip reading + voice feature recognition, the accuracy of wake-up recognition can also be greatly improved.
After the OTA upgrade, the new car also supports external voice control and external shouting functions. The voice control outside the car can be conveniently controlled by voice when the user's hands are not convenient to operate, with voiceprint verification, only the user who enters the voiceprint can use it, ensuring safety. The shouting outside the car is through the external speaker of the external voice, such as reminding pedestrians "Please pass first" and other car machine comes with voice, but also supports customization, one-click generation of voice package, but also has the function of outside the car, e people can highlight their social cow identity through this function.
At the same time, the Kaizen A07 True Fragrance Edition is also equipped with a color AR-HUD head-up display system with a maximum viewing area of 50 inches, which can be visually perceived 75 meters super long distance. In addition to the commonly used vehicle speed, traffic information, and navigation information, it can also display intelligent driving assistance functions, multi-** lyrics, and panoramic lane navigation.
The seat of the Kaizen A07 True Fragrance Edition still uses a wrap-around cloud seat. Its biggest feature is that it has a large enveloping 3D side support, which can bring a very comfortable ride experience to the driver and passengers. In addition, the seat has a three-layer cushion design, which is first-class in terms of softness and rebound shock absorption. In order to maximize the comfort of the occupants in the car, the seat also provides a pneumatic 8-point massage system, with 5 massage modes and 3 massage strengths, as well as heating + ventilation functions, and supports voice opening and memory functions.
2.1 Large panoramic canopy, with a thermal insulation rate of 80, can effectively block 99% of ultraviolet rays, and the sun protection index SPF100+ can make the car bright during the day and look up at the stars at night.
In addition, the Kaizen A07 True Fragrance Edition is also equipped with 16 high-quality speakers with an output power of 720W, the most obvious difference from our common audio layout is that it also adds two additional tweeters at the top of the A-pillar position, forming a "Sky Theater" style 51.2. Three-dimensional surround effect. With active three-way technology, the high, medium and low frequencies pass through independent channels and speakers**, making the sound more delicate and richer. Master tuning, bringing HIFI original sound, immersive surround, surging bass, cinema mode, ** hall, live house a total of 6 audio effect modes, to create an immersive auditory feast.
At the same time, the headrest audio of the driver's seat can be switched with the whole car audio in real time, flexibly responding to the sound needs of different scenes, and the navigation voice of the main driver will not interfere with the car **, film and television dramas**, and it can also allow rear passengers to have an independent and quiet space.
In terms of interior atmosphere, the Qiyuan A07 True Fragrance Edition is equipped with a waterfall-style emotional atmosphere lamp, which is 42 meters, unfolded in a 270° wrap-around style. The 15mm wide hidden light strip design, brightness 20cd m2, can intelligently adjust the brightness and color according to the different modes of the vehicle, creating a romantic world of light and shadow, and enjoying the rhythm from color at any time.
To say that the biggest change in the Qiyuan A07 True Fragrance Edition this time is undoubtedly the cruising range of the "True Fragrance". In addition to the 515km pure electric range on sale, the A07 Zhenxiang Edition is also equipped with an 80kWh ternary lithium battery with a range of 710km, ensuring that the endurance performance reaches the class-leading level.
In terms of power, the 515km range version is the same as the current model, with a total motor power of 190kW and a total torque of 320Nm. The 710 km range model has a total motor power of 160 kW as the range extender model on sale to ensure a longer range and a total torque of 320 Nm.
In terms of battery safety, Kaizen A07 True Fragrance Edition adopts a "Golden Bell Jar" battery, which has the characteristics of long life, true safety, ultra-high efficiency, and fast energy replenishment. At the same time, when the bell jar battery was developed, multiple considerations were made for safety. Starting from the two aspects of hardware security and software safety, the battery is fully dimensionally safe.
Editor's Comments:Last year, Qiyuan A07 ushered in a lot of praise as soon as it was unveiled, with elegant and atmospheric design, rich functions and excellent sense of quality, coupled with enough sincerity, so that it was quickly favored by consumers as soon as it came out. However, the short battery life of the pure electric version has become an obstacle to its impact on the medium and large pure electric car market.
On the premise of maintaining the original advantages in all aspects, the Qiyuan A07 True Fragrance Edition has made up for the shortcomings of battery life, and it can be said that there is no weakness on the product side, coupled with the extended-range model to lay a good reputation foundation for the Qiyuan A07, as well as the highest ** of less than 160,000 yuan, so that the A07 True Fragrance Edition is expected to lay a solid foundation in the medium and large pure electric car market.
Chang'an Qiyuan A07 true fragrance version