Recently, one of the frequent phenomena in the film and television industry is the "name change". This phenomenon not only appeared in the filing stage, but also frequently changed the title of the play during the production process, which brought some surprises and confusion to the audience and the industry. For example, the hit drama "Pyrotechnics" is adapted from ** "She and Her Islands", which has been using the original name from start-up to completion, but suddenly "changed its name" before it was finalized, which caught many long-awaited viewers off guard.
According to **, from 2021 to 2024, 142 TV dramas have been renamed when they were filed on the e-government platform of the State Administration of Radio, Film and Television. Among them, "The Thing in the Palm of Your Hand" was changed to "Under the Sun", "I Don't Want to Be a Brother with You" was renamed "I Want to Be a Brother with You", and "My Assistant Sixty Years Old" was originally promoted for more than a year when it was finalized, but it became "My Assistant is Not Simple".
The phenomenon of renaming film and television dramas is not new, but with the acceleration of information dissemination and the rise of the fan economy, the topic of name renaming has attracted more and more attention. The name is undoubtedly crucial to the shaping of the work or character image, but how to choose an attractive, profound, and popular aesthetic title is a kung fu. Changing the name is risky, and can trigger curiosity and anticipation, as well as confusion and disappointment for viewers. The title of the play is only a part of the work, and whether it can really stand out depends on the quality of the content and the recognition of the audience. In this trend of changing the name of the drama, there may be no conclusion on what kind of drama title can become a "hit".
The phenomenon of renaming film and television dramas not only reflects the changes in the film and television industry in terms of marketing strategies, audience orientation and creative rules, but also presents a process of "trial and error" in the industry. Changing the name is often a strategy adopted by the filmmaker in order to attract more attention and improve the best degree. In the highly competitive market, whether a film and television drama can stand out, in addition to the quality of the content itself, an eye-catching and refreshing title can also play a big role.
As the main consumer in the film and television industry, the audience plays a crucial role, so the choice of the title of the play is often adjusted according to market feedback and audience expectations. A film and television drama can better fit the audience's tastes and aesthetics by changing its name, thereby increasing ratings and word of mouth. However, changing the name too frequently or inappropriately can cause confusion and disappointment among the audience, and even create a negative impression of the work. When choosing to change the name, the filmmaker needs to weigh various factors and maintain the principles of stability and consistency with the style of the work.
There are also different strategies for changing the name for different types of works. Original screenplay works with actual themes may be easier to rename because of the wide range of topics involved, and you need to find the best one among the many options. The film and television works adapted from the IP of the online text need to consider the expectations of the fans of the original work and the inheritance of the image of the work, and make corresponding adjustments on the basis of maintaining the essence of the original work. At the same time, inviting popular stars or catching up with hot spots is also one of the reasons why some film and television dramas frequently change their names, hoping to attract more attention with the help of the trend of name change.
It should be emphasized that the title of the play is only a part of the work, and a good title can attract the attention of the audience, but it still needs the joint efforts of more elements to really make the work a "hit". A good title should be co-titled, persuasive and engaging, and be able to accurately convey the theme and emotion of the work. Frequent or random name changes may make the image of the work unstable and lose its appeal to the audience. Therefore, in the decision to change the name, comprehensive factors should be considered, robustness and coherence should be maintained, and the title of the play and the style and image of the work should complement each other.
Regarding the frequent phenomenon of name change in the film and television industry, we can see that although the name change sometimes causes controversy and questioning, it is also a manifestation of industry development and innovation. With the change of audience demand and the intensification of market competition, we can foresee that the phenomenon of name change may continue to exist and continue to evolve with the development of the industry.
In the future, we can expect the film and television industry to pay more attention to detail and stability in terms of name changes. The filmmaker should strengthen planning and market research in the selection of the title of the play to avoid the confusion and disappointment of the audience caused by frequent name changes. At the same time, media organizations and industry associations can also restrain and guide the renaming behavior by establishing clearer norms and guiding principles, so as to ensure the rationality and stability of the renaming of film and television dramas.
For the audience, we also need to learn to maintain a rational and objective attitude in the trend of changing the name of film and television dramas. While pursuing entertainment enjoyment, we should also pay attention to the content and quality of the work itself, and do not take the title of the play as the entire judging criterion. The success of a work often depends on a combination of factors, and the title of the play is only one part of it.
In this era of information, the phenomenon of TV series changing names has inevitably become a norm. Therefore, we must keep an open mind and treat this phenomenon rationally, and at the same time pay attention to the quality of the work, the creative concept and the actual experience. Only in this way can we truly appreciate the charm of the film and television industry and get more fun and inspiration from it.
The future development of the film and television industry will inevitably face more challenges and changes, and we look forward to film and television creators presenting more wonderful works to the audience in a more stable and innovative way.