The reason why Lei Jun wants to build Xiaomi cars can be said to be the perfect combination of his deep "dream of building cars" and his keen insight into the future of science and technology. Imagine Lei Jun sitting in his luxurious office with a bunch of reports on smartphones and smart home products in front of him, but his mind has drifted further afield. He sees the future of mobility changing dramatically, and electric vehicles are at the heart of that change.
Lei Jun thought to himself: "If I can change the way people communicate with my smartphone, why can't I change the way people travel with electric vehicles?" So, he decided to step out of his comfort zone, challenge a whole new field, and start his "dream of building a car".
There are many advantages of Xiaomi cars, first of all, Lei Jun's "Internet thinking". Lei Jun is well aware of the needs and pain points of users, and he is able to establish closer contact with users through the Internet, collect feedback and needs from users, and then quickly iterate the product. This concept of "user first" gives Xiaomi cars unique advantages in terms of design, function and user experience.
Secondly, Xiaomi cars also have good strength in intelligence. Xiaomi has always been a leader in the field of smart home, and they have a rich accumulation of Internet of Things and artificial intelligence technology. These technologies can be well applied to cars, making Xiaomi cars a real "smart car". For example, you can control various devices in the car through voice assistants to achieve seamless connection between smart home and car; You can also use the car navigation system to know the road conditions and destination information in real time, making your travel more convenient.
Finally, Xiaomi cars also have an advantage that cannot be ignored, and that is "cost performance". Xiaomi has always won the love of consumers with its cost-effective products. They are good at reducing costs by optimizing the first chain, improving production efficiency, etc., and then providing consumers with the most affordable products. It is believed that Xiaomi Auto will continue this fine tradition and bring consumers a cost-effective electric vehicle.
In short, the reason why Lei Jun wants to build Xiaomi cars is because he sees future trends and opportunities, and Xiaomi cars are expected to become a dark horse in the field of future travel by virtue of Lei Jun's Internet thinking, intelligent technology and cost-effective advantages.