Louis Vuitton has announced a special partnership with Barcelona to host the Cruise 2025 show on May 23.
Paris Barcelona, Tuesday, February 27, 2024 – Louis Vuitton will host the Cruise 2025 show in Barcelona, the capital of Catalonia, on May 23, 2024, and this summer, the Louis Vuitton Cup Qualifier will begin in Barcelona for the 37th edition of the America's Cup in Barcelona.
With the "Art of Travel" at its core, Louis Vuitton blends traditional culture and innovative ideas to present the best shows in world-renowned locations and architectural landmarks, celebrating extraordinary design and local culture. Previously, Louis Vuitton has hosted the Cruise Show at the following venues: the luxurious private residence of Bob and Delores Hope designed by John Lautner in Palm Springs, California; the Niterói Museum of Contemporary Art, designed by Oscar Niemeyer; the I.M. Pei-designed MIHO Museum on the outskirts of Kyoto; Salk Institute for Biological Research in San Diego, California; Pela Island in Lake Maggiore, etc. Louis Vuitton plans to host the Cruise 2025 show in Barcelona, with the exact location to be announced shortly.
Louis Vuitton will host a series of events in the Catalan capital, bringing together guests in Barcelona, an important cultural center and tourist destination. Located on the Mediterranean coast, Barcelona is one of the most vibrant cities in Europe.
Pietro Beccari, President and CEO of Louis Vuitton, said: "We are honored to partner with the spirit of the Louis Vuitton brand and the urban spirit of Barcelona, both of which share a long history and a relentless creativity. The Louis Vuitton Pre-Spring, the Louis Vuitton Cup Qualifier and the 37th America's Cup, inspired by Artistic Director Nicolas Ghesquière, highlight the brand's long-standing partnership with Barcelona and Catalonia. ”
In addition to the show, Louis Vuitton will host several exhibitions and cultural events to celebrate the Louis Vuitton Cup Qualifiers and the 37th Louis Vuitton America's Cup with guests from all over the world. In addition, Louis Vuitton will publish a special edition of the "City Guide" series in Barcelona, as well as a pop-up bookstore and a series of events. Louis Vuitton and Barcelona will also work together on educational programs to nurture creative and design talent for the city.
Louis Vuitton's partnership with Barcelona dates back to the beginning of the 20th century, when in 1929 Louis Vuitton took an active part in the Barcelona International Exposition, which combined the themes of industry, art and innovation. George Vuitton (son of Louis Vuitton) was a member of the fair's jury and won the Grand Prix for his cosmetic case. In 1987, Louis Vuitton opened its first boutique in Spain in Barcelona, which has grown to two today. Louis Vuitton also expanded its presence in Catalonia, known for its tradition of fine leather craftsmanship, opening its first leather goods workshop in 1990, which now has six workshops and employs more than 1,800 people.