February 26-28, 2024 – Centara Hotels & Resorts, Thailand's leading hotel operator, has successfully held two sales roadshows and launch events in Beijing and Shanghai, respectively, unveiling its most exciting strategic deployments, development trends and innovation blueprints, enhancing its position in the Chinese cultural tourism market, marking an exciting new chapter in Centara Hotels & Resorts' close relationship with the Chinese market.
The Group's senior executives in attendance included Ms. Jurairat Mongkolwongsiri, Vice President of Sales, and Mr. Tom Thrussell, Vice President of Brand & Digital Marketing. Adhering to the company's strong Thai heritage, the event highlights the family mindset and the authentic experience of the hotel that can be trusted, marking the beginning of another important moment for the Centara Group in the Chinese market.
Centara Hotels & Resorts celebrated its 40th anniversary in 2023 and is proud to announce a 57% increase in revenue in 2023 compared to the previous year and a return to pre-pandemic levels in net profit. The strong financial performance will provide a strategic foundation for the company's business to become one of the top 100 hotel operators in the world by 2027.
Centara Hotels & Resorts currently has 95 hotels and resorts around the world, spanning six different brands, ranging from luxury experiences to lifestyle brands. Centara Reserve; Centara Boutique Collection; Centara Grand; Centara; Centara Life; Cosi Kaiyi.
Centara Reserve Samui is the world's first store of luxury brand Centara Reserve, which has gained a good reputation since its opening in 2021, and has been rated as one of the top 10 "Island Resorts" in Thailand by TR**EL+ Leisure in 2023, and won the title of "Hotel Design of the Year" at the 2023 Destination Deluxe Awards. These are just a few of the many accolades it has already received.
centara
Centara Hotels & Resorts opened a number of new hotels and resorts in 2023, with the iconic Centara Grand Collection multi-faceted layout, including the 515-room Centara Grand Hotel Osaka, marking the Group's successful entry into the Japanese market. There are also two luxury five-star Centara Grand at Central Plaza Ladprao and Centara Grand at Centralworld in Bangkok. In December 2023, the Centara Ayutthaya Hotel, adjacent to the ancient capital of Thailand, a World Heritage Site, opened its doors to a successful end to the year.
2024 is also about to usher in many highly anticipated new hotels. In March, the Cosi Vientiane Nam Phu was launched in Vientiane, the capital of Laos, which is the first successful international project expansion of the group's trendy brand Cosi Hat Hotel. At the same time, Centara Mirage Lagoon Maldives, a popular destination for Chinese tourists, launched Centara Mirage Lagoon Maldives, a popular destination for Chinese tourists. Scheduled to open in November 2024, the 145-room resort is located in the unspoiled North Male Atoll, just a 30-minute drive from Malé International Airport. The Mirage theme has been a success in Thailand, Vietnam, and Dubai, with each resort featuring a unique and fun, family-friendly theme centered around a water playground. In addition, Centara Grand's second Maldives resort will open in 2025.
In 2023, Centara Hotels & Resorts will begin to fully promote all aspects of the business of its wholly-owned subsidiary in China (Shanghai), and will strengthen the Group's strategic deployment in China, including project development and cooperation, brand promotion and marketing, hotel preparation and operation, etc. The group also revealed that there are already five new hotel projects in different regions in China that are negotiating brand and management agreements.
Centara is fully committed to sustainability in its operations, with goals including eliminating single-use plastics by 2025 and progressively reducing its energy, waste, wastewater and greenhouse gas emissions.
"2024 will be a year of continued activity and growth for Centara, as we enter an exciting new era with more than 40 years of genuine and friendly Thai service, and we look forward to creating a bright, sustainable and customer-centric future for the cultural, tourism and hospitality industries in Thailand and around the world," said Jurairat Mongkolwongsiri, Vice President of Sales, Centara Centara Hotels & Resorts. ”
Mr. Tom Thrussell, Vice President, Brand & Digital Marketing, Centara Hotels & Resorts, said: "Thailand and China have strong and long-standing cultural ties, and Centara's family-centric approach has always been a favorite among Chinese tourists. With Centara significantly increasing the number of hotels in popular destinations for Chinese tourists, and launching our operations and development plans in China, we are confident that Centara will remain the brand of choice for our Chinese customers for many years to come." ”
The ** events in Beijing and Shanghai were an important part of Centara's roadshow in China, which also included a series of key sales meetings with decision-makers in the Chinese travel industry. As the world enters the Year of the Dragon, Centara is committed to providing its Chinese guests with "the place to be" and to carry forward the Group's core values of providing the ultimate in experiential services with international standards, Thai warmth and a focus on family values.