Hello everyone, I'm an e-commerce stupid bear.
The three biggest problems in the early stage of a novice store are product selection, finding experts and finding sources;
Today, let's talk about how to find talents;
If you encounter a situation where the expert doesn't pay attention to it or can't bring out the data, then this article must be read to the end.
First of all, we need to know that the cooperation with us is nothing more than the value we can provide;
In other words, commissions, products, and after-sales help, so these are the three key parts of our attraction to influencers, so we can attract influencers through the following points when looking for talents:
1. Excellent quality. Commodities are the core of the small store's explosive orders, and they are also the basis for the talent to help us bring goods;
Therefore, first of all, we must ensure the quality of our goods, and the quality here is not only the quality of the goods, but also the synthesis of the goods, quality, appearance, added value, etc., as long as the quality is no problem, then our foundation will be built.
2. Commission. It is normal for a new store to have difficulty finding influencers in the early stage, after all, we have no sales in the early stage, and it is difficult to talk about cooperation if there is no high commission to attract talents;
Therefore, we can increase the commission appropriately in the early stage, and then make appropriate adjustments after the first cooperation with the talent.
3. After-sales. We can appropriately exaggerate our capabilities, such as saying that we are manufacturers or multiple stores, etc., the purpose is to tell the talent that we have a guarantee for the quality of the goods, and at the same time for the after-sales service, the return and exchange of goods can be dealt with in a timely manner, and will not affect the arrival.
After all, we are a mutually beneficial relationship, and as long as the quality and high commission are not touched, we will definitely cooperate with us.
Secondly, we need to know what kind of experts we should cooperate with in order to produce data:
1. The GMV of a single game shall not be less than 5000
Before we look for talents, we will now look at their live broadcast data at the cicada mother, or observe in the live broadcast room, and pay attention to their single transaction volume when watching the live broadcast data, if it is less than 5000, it is recommended not to choose this kind of talent, even if it is sent, most of them are in vain.
But there is a type of anchor who can cooperate with less than 5000, that is, he used to be the head and the data is also good, and this kind of anchor will rise again at any time, and these can cooperate.
2. It does not conflict with our product category.
To put it simply, it is consistent with our store type, or does not conflict.
For example, if we do kitchenware, then try to find a master of kitchenware or department stores, this kind of live broadcast room is consistent with our store label, and the user group in the live broadcast room will have a stronger purchase intention, so the conversion rate is higher.
In the process of communication and cooperation, we can pay attention to the problem of speech, and we can talk about daily life appropriately, the purpose is to enhance the trust between the two sides on the one hand, and on the other hand, we can also highlight our strength.
In addition, don't break off contact after the first cooperation with the talent, do a good job of daily maintenance, and you can directly find this talent to bring goods when there are new products in the future.
Well, the above is the content shared today, more about the detailed gameplay of the Doudian sharing step.
** E-commerce stupid bear.
I am an e-commerce stupid bear, a post-90s generation who focuses on e-commerce.