The new era of Internet of Everything, artificial intelligence, big data, cloud computing, and information visualization has given a new definition of LED display, ushering in a new "vision" of LED display with ultra-high-definition, perfect picture quality combined with personalized, multi-scene, and immersive experience.
Behind the continuous enrichment of application scenarios, the competition in the industrial chain has entered a new stage. In it,As a leading LED manufacturer, Winbond plays a very important role。Today, I will take you to have an in-depth understanding of how huabangying promotes the development of the industry.
The actual picture of the COB project of Winbond
Diversified exploration and all-dimensional efforts.
Take Winbond as an exampleIts COB products have completed the "upgrade" of the five processes of chip, substrate, packaging, driver and system, do a good job of sufficient technical reserves.
Of course, huabangying is not a newcomer to COB technology, and this road of transformation from "forming" to "maturity".Winbond has been laying out since 2020
The actual picture of the COB project of WinbondIn 2020, Winbond pressed the fast-forward button for the mass production of COB products, introduced technical talents to establish a COB manufacturing center, and continued to promote from sample trial production to large-scale mass production of products.
Today, Winbond is under the umbrellap1.56、p1.25、p0.93、p0.78The series of COB small-pitch displays have been successfully applied to professional scenes such as command centers and high-end conferences, mainstream indoor scenes such as supermarkets and exhibitions, as well as outdoor scenes, with a rapid development trend.
Not only that, huabangying has always regarded products as the lifeline of the brand, so the stability of products is more important than anything else. Its full range of COB products are adopted".Flip chipThe color display is more stable, the product life is longer, and it has the practical significance of saving costs.
Since its establishment, huabangying has not only valued the investment in technological innovation, but also regarded the diversified exploration and all-dimensional development of application directions as its important task as a display manufacturer. Currently,Winbond has opened up the vertically integrated industrial chain from packaging, modules to displays, and has laid out the COB industry with the mode of self-development, self-production and self-sales
The actual picture of the COB project of Winbond
The COB market is waiting to explode.
2023 is an explosive period when Winbond's cob is entering the market and rising rapidly, and the application field is accelerating. In the face of the COB market that is about to explode,Winbond plans to increase its production capacity by 20% annually in 2024
Hou Hualin, engineering director of Huabangying, believesWith the further intensification of competition in small-pitch products, it is difficult for traditional SMD packaging technology to meet the requirements of P10 below the demand for small pitch LED displays, in contrastCOB technology because P1 can be achieved at a lower costThe demand for small pitch products below 0 is gradually increasing。In addition, the application market such as conference all-in-one machine, home theater, XR virtual shooting, outdoor naked-eye 3D and other application markets have been regarded as the growth source of the current and future LED display market, which has also driven the COB market and even the LED display market to continue to expand.
The above speculation is not entirely unfounded, according to relevant speculation, the total market share of COB this year has exceeded 10% of the industry scale, and it is expected to achieve a replacement rate of 35 to 50% within three years.
The actual picture of the COB project of WinbondOf course, the development of COB technology is a revolutionary event in the display industry, and when the application of micro-pitch LED display is accelerating and the COB market is booming, Winbond will continue to uphold the ".For the sake of customers, for the sake of employees, for the sake of developmentThe brand concept makes COB display not only the "ballast stone" for Winbond's steady and far-reaching development, but also a strong backing for Winbond to occupy the highland of LED display industry development.