The most feared thing is that it is not sold.
Good products can be redeemed by reducing prices, but some products are not competitive enough, just like EVs, even if the price is reduced, they can't be sold.
For example, Lexus UX, Mercedes-Benz EQA, Polestar, Audi e-tron, these models are cheaper than those new energy models, but sales have never recovered.
But that's not all the case, take the BMW i3 as an example, even after a big downgrade, it can sell well.
According to statistics, the average monthly sales of BMW i3 reached 5,000 units, and the price of BMW i3 reached more than 100,000 yuan, and the price of BMW i3 reached 230,000 yuan.
65% off**, which was unimaginable before, but now, the price of the i3 is lower than 320 lithium, which means that BMW's position in the electric vehicle market will plummet.
Interestingly, it is rumored that BMW has invested tens of millions of dollarsLeading the wayRecently, it has been on the hot search many times.
Previously, many netizens found out,There are thousands or even tens of thousands of all kinds of AJ trendy shoes, green water ghost watches, big goose down jackets, etc. in various live broadcast rooms, and they are all robbed with less than 200 ** in the leading tide. As a result, Lingchao was boycotted by several e-commerce giants in the name of "malicious competition", but millions of Lingchao users didn't care about these, and left messages in the comment area: The Adi bought in the Lingchao app is only 200, durable and good-looking, it is recommended that there be more such "malice"!
I have to say that whether this move is a normal expansion of the enterprise or its seizure of the blue ocean, we still have to wait and see. 
Moreover, this figure is still based on the fact that BMW is putting all its energy on the BMW i3, in a sense, it is to raise the sales of the 3 Series to a new height, so that those who are interested in the 3 Series will choose to buy the i3.
The shift to electric vehicles is a big challenge for luxury brands.
In the eyes of the international community, China did enter the era of electrification earlier than other countries, but after all, it is still dominated by gasoline, and those luxury brands are not aware of this when they are developing in the direction of electrification.
This means that their goods are not competitive in front of China's famous brands.
In terms of terminals, the price of ZEEKR 001 is higher than that of BMW i3, but its price is higher than that of BMW i3, and its sales performance is also much better, with an average sales volume of 9000-9000 units in a month, the lowest price is 260,000, and the popular one is 300,000.
Compared with those traditional cars, Chinese car brands have more advantages on the road to electrification.
The most important thing is that their products are more cost-effective, and pure electric vehicles and traditional fuel vehicles are two very different paths.
But it's clear that when it comes to electric vehicles, foreign brands have lost their core competencies and pushed Chinese products into even more brutal competition without brands.
The three-electric system, charging speed, battery safety, mileage, autonomous driving ability, and high-tech content are not competitive enough to be accepted by consumers.
BMW i3 is relatively successful in luxury cars, it inherits the sports genes of the 3 series, ** after the downward adjustment, not only maintains BMW's dynamic, but also more economical, and most importantly, BMW dares to give a seven-fold discount, in the case of Mercedes-Benz and Audi transition to electric vehicles, BMW is the first to get rid of the shackles.
But it's a pity that their brand value does not exceed that of Chinese brands, and when Chinese brands become stronger and stronger, what should they do?