Making money is the goal of entrepreneurs' continuous efforts, and making the business more valuable is something that can be learned. So, how to make the business appear valuable in the early stages of starting a business? An important direction is to find the criteria for evaluating the value of your industry. Whether it is a large industry of food, clothing, housing and transportation, or a traditional industry, there are opportunities to be valuable. For example, Bull, Haitian Soy Sauce, Keming Noodle Industry, etc., all of them have achieved a market value of tens of billions or even hundreds of billions in their own fields.
The key is not to pursue the trend, but to find what you can do and be the top in the industry. There are two characteristics of being a leading company: one is to have pricing power, and the other is that the competitive strategy of competitors is not working for you. With pricing power, you can make excess profits and equity will be valuable. So how do you become a leading enterprise? There are four elements: brand win, technical support, cost win and license win.
Brand success is to attract customers and maintain a competitive advantage by building a strong brand; Technical support is to gain a leading position by having advanced technology; Cost winning is to obtain the best advantage by large-scale standardization and cost reduction; The winning license is to obtain a monopoly position in the market by having a franchise license. Different enterprises can choose different elements according to their own situation.
In addition to becoming a leading enterprise, it can also attract investors by telling capital stories. Common capital stories include regional expansion, technological innovation, and manufacturing-to-retail. These stories can show investors that your business has great potential for growth in the future.
Finally, if you really can't become the head, then it is also a good choice to find the head of this segment to cooperate. Dressing up your equity and selling it to valuable companies is also one of the important ways to realize equity value.
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