Apple has always been known for its leading position, but the recently released iPhone 15 series has frequently reduced prices in less than half a year, which is a big surprise. iPhone15128G style has dropped to only 4849 yuan, which is much lower than the previous **, causing a lot of sensation in the market. Under this **, not only Apple's historical record was refreshed, but even Apple's live broadcast room on ** also set off a storm. This series of ** fluctuations has undoubtedly brought a lot of blows to users who have already started, but it has made those consumers who have not yet started see the opportunity to have huge discounts. The Internet is full of slogans such as "If you don't buy it, I won't buy it", everyone is expected to further explore the discussion of 800 yuan for iphone15**. So, what exactly causes the iPhone 15? Let's look at it from a macro perspective.
The price cuts of the iPhone 15 series pose a challenge to Apple's financial performance. According to the latest financial report for the first quarter of fiscal year 2024, Apple's profit in the Chinese market fell sharply to only $20.8 billion, a full 13% decrease from $23.9 billion in the same period last year. This data makes people realize that in the Chinese market, Apple's sales are under unprecedented pressure. However, in contrast, the European and American markets have seen revenue growth over the same period, providing some comfort to Apple.
Expansion: The fierce competition in the market is undoubtedly a severe test for Apple. In China, many domestic mobile phone brands have launched new models and adopted a more favorable strategy, forming a direct competition with the iPhone. In this market environment, Apple has had to cut prices** to attract more consumer attention, which is also to maintain market share and maintain brand image.
The iPhone 15 series seems to be less satisfying to consumers in terms of product feature upgrades. In terms of the "pain point" function expected by users, this upgrade has not made much breakthrough. Although the smart island function has been added, the user experience has not been significantly improved; The signal problem still exists and has not been fundamentally solved. At the same time, compared with Android mobile phones, iPhone15 and 15Plus are still using 60Hz screens, and in the current market, even thousand-yuan machines have begun to generally use 120Hz high brush screen, which makes iPhone lag behind in screen display.
Expansion: The upgrade and iteration of the product is not only the improvement of hardware configuration, but also more reflected in the user experience and functional innovation. Apple's unsatisfactory product features this time also exposed some deficiencies in product development and user demand understanding. For consumers, a product is not only a hardware specification, but also a combination of experience and emotion.
In addition to the pressure of Apple's own market share, the iPhone 15 is more due to the fierce competition in the domestic high-end mobile phone market. Many domestic mobile phone brands are vying for "involution" and fierce competition in terms of quality, configuration, and innovation. Brands such as Xiaomi, vivo, and OPPO have also launched their own flagship models, upholding the determination to not lose to Apple.
Expansion: The competition in the mobile phone market is no longer limited to hardware specifications and **, but more reflected in software, services and user experience. The continuous development of AI technology has also led mobile phone manufacturers to seek innovation in the field of artificial intelligence, hoping to bring users a more intelligent and convenient experience through AI technology. In the context of the involution of the mobile phone market, brands are constantly striving to enhance the added value of their products to attract more consumers' attention and choice.
The multiple reductions of the iPhone 15** have undoubtedly given consumers more opportunities to choose, and also made Apple face unprecedented competitive challenges. In the current fierce market competition, only by continuously improving the added value of products and user experience can we be invincible in the fierce market competition. Consumers should also choose products more rationally, comprehensively consider**, features and personal needs, and find the most suitable mobile phone for themselves. It is hoped that in the future market competition, every mobile phone manufacturer will continue to innovate and bring users better products and services.