The beginning is related to the overall situation, and digital intelligence leads the development.
During the two sessions of the National People's Congress in 2024, "artificial intelligence, hot engine planning capabilities, big data, and new quality productivity" have once again become a high-frequency hot word and focus topic that has been widely concerned by all sectors of society.
On March 5, Premier Li Qiang made a work report to the second session of the 14th National People's Congress and introduced this year's work tasks, mentioning: "Deeply promote the innovation and development of the digital economy. Formulate policies to support the high-quality development of the digital economy, actively promote digital industrialization and industrial digitization, and promote the deep integration of digital technology and the real economy. Deepen the R&D and application of big data and artificial intelligence, and carry out the "artificial intelligence +" action. Carry out in-depth special actions for the digital empowerment of small and medium-sized enterprises. It is necessary to use extensive and profound digital transformation to empower economic development, enrich people's lives, and improve the level of modernization of social governance. ”
Since last year, as the "AI content" of all walks of life has been rising, "data", as the core element and underlying cornerstone of the development of artificial intelligence, has also received unprecedented attention.
The growth space represented by the digital economy is expanding step by step, so how big is the market of "data"?
At the 2023 China Data Element Industry Innovation Conference, Wang Jiandong, deputy director of the National Development and Reform Commission's ** Monitoring Center, said: In the short term, the data basic system may give rise to a data trading market with a scale of 300 billion yuan to 500 billion yuan; In the medium and long term, the potential scale of the related market generated by data assetization may reach 10 trillion yuan.
A trillion-dollar market is about to explode.
Deeply cultivated for 9 years, the "spear" and "shield" of digital big data
As a unicorn in the field of big data in commercial locations, Digital Pragmatic has been deeply cultivated for 9 years, and is one of the few big data companies in the industry that has both TOB TOC hierarchical service capabilities and a variety of mature products.
Since its establishment in 2015, Digital has been deeply engaged in the digitization of offline physical space, and has continued to collect offline geographic data legally and compliantly, which not only builds a rock-solid data foundation for digital, but also lays the first-mover advantage of digital in the field of big data in commercial locations.
With 9 years of data accumulation, Digital has created a huge and complete offline business geographic information database, becoming one of the few private enterprises in China that truly master data elements, and the only big data company in China with the ability of data collection, processing, analysis and application.
After years of accumulation of underlying data achievements, Digital has built a complete set of data collection and product technical service system, and has always adhered to the business philosophy of "customer first", and has successfully served more than 12 million business users and more than 1,000 well-known corporate brands; 80% of the top 100 chain brands choose to use the enterprise version of the staff of the company's products and services.
Behind this, it is inseparable from the core technology drive of digital.
Leading technology, agile and reliable, good technology, and attaching importance to experience", this is the attitude of digital big data and superior staff to products and customers.
In terms of technology, digital is also a well-deserved "volume king". Digital has national surveying and mapping qualification certification, national high-tech enterprise certification, and "specialized, special and new" enterprise certification, and has obtained 100+ invention patents and software copyrights, including 25 original AI algorithm invention patents. Combining offline data collection with AI algorithms, Digital has built a solid foundation for data application.
The hardcore exploration of digital technology has been ongoing. At the 6th Big Data Industry Development Forum at the beginning of the year, with its innovative positioning algorithm patents, digital big data won the 2023 China Big Data Industry Annual Innovation "Technology" Breakthrough Award in one fell swoop.
In addition, compared with traditional SaaS products, digital and upper-level staff have the advantages of AI technology capabilities and model capabilities of digital intelligence products.
Different from the concept of "large model", the digital scenario model provides services for subdivision functions, and has reached the industry-leading level in terms of learning cost, delivery cycle, and result output. Through AI technology, Digital can provide customers with corresponding intelligent decision-making model services for customers in different segmentation scenarios, such as automatically generating reports such as network planning, capacity calculation, point recommendation, and location evaluation based on various parameters such as the customer's industry, scale, category, and brand positioning.
As the partners of Gaohu Capital previously commented: "The sustainable success of digital is rooted in the unique production of data elements in the offline physical space by digital, as well as the positioning algorithm, which is the cornerstone of the digitalization of thousands of industries." Focusing on the massive number of users and physical space data of thousands of industries on the digital platform, there are infinite possibilities for digitalization. ”
The value of data lies in the application and "empowering thousands of industries".
As the old saying goes: "One step is three cities", the importance of site selection is self-evident.
In reality, for enterprises and operators, "site selection" has always played an extremely important role, and even directly determines the success or failure of the business. What industry to choose? What category to choose? How to choose a brand? How do I choose an address? These are the inescapable "soul torture" when making store decisions.
From the digital point of view: speaking with data is the basic respect for decision-making.
Knowing that "the combination of artificial intelligence and big data can help enterprises discover unlimited business value from massive data", on the basis of owning data assets, Digi aims at a broad and just-needed data application scenario - business location location.
Achieving customers, sharing and sharing, Digital is committed to becoming a business location big data enterprise that best understands the needs of customers and users, not only in the boundaries of data analysis, but also with global data insight and value release, better understand what customers need and think, and create scientific and technological value.
Taking the 5A site selection model of the digital staff as an example, based on the five core dimensions of market ideality, sales promotion, location point, regional competition, and regional customer groups, a very comprehensive, professional and objective site selection evaluation report is generated through the "big data + model", which not only has intelligent scoring, visual charts, but also expert interpretation, so that the store owner's site selection decision is more scientific and efficient.
How to better empower customers and users" is the creed that Digital Big Data and the upper staff have always followed, and Digital hopes to use digital intelligence tools to help practitioners avoid pitfalls. Rational data analysis supports perceptual choice, helps customers make reliable site selection decisions, understands data accuracy and human temperature care, and becomes a reliable companion in everyone's dream of opening a store.
Under the application of digital intelligence, the pain points and problems encountered by chain brand enterprises and store openers in store opening decisions are being broken one by one by digital and upper staff. To a certain extent, what the Shangshang Staff and Shangshang Staff Enterprise Edition have done is also guarding the foundation of fireworks.
Under the wave of AI and data, there is a sea of digital stars - "let everyone benefit from data intelligence, and use the power of digital intelligence to achieve thousands of industries". In the era of digital economy, only when more enterprises use data can the thrust of data elements on the economy effectively cover the entire social economy from point to surface, and provide development support for thousands of enterprises and more people.
Data assetization and capitalization have just kicked off, and data still has a lot of value waiting to be developed, which is expected to form a larger market scale than land elements.
In 2024, Digital will continue to consolidate its three basic capabilities, boost product business, technology expansion, and the steady improvement of AI's underlying digital and intelligent computing power, and better promote commercial implementation in 2024, empower the dream of opening stores, and achieve a comprehensive upgrade of market scale and brand influence.
Comprehensive**: Sina News, Qianlong News Network, etc.