The express delivery industry is one of the important pillars of China's economy, providing convenient, efficient and low-cost logistics services for hundreds of millions of consumers every year, and also providing employment and income opportunities for millions of express delivery boys. However, the express delivery industry is also facing many problems and challenges, such as service quality, user satisfaction, environmental protection, industry competition, etc. In order to regulate and improve the order and level of the express delivery market, the State Post Bureau officially implemented the "Measures for the Administration of the Express Market" (hereinafter referred to as the "New Regulations") on March 1, 2024, which clarifies and regulates the behavior and responsibilities of express delivery enterprises and couriers. The promulgation of the "New Regulations" is undoubtedly a major reform and innovation for the express delivery industry, as well as a major test and challenge for the express delivery industry. What impact and changes will the implementation of the "New Regulations" bring to the express delivery industry? What dilemmas and choices will the courier brother face? This article will analyze the impact of the "New Regulations" on the express delivery industry and courier brothers, as well as possible countermeasures, from the following aspects.
The main contents of the New Regulations can be summarized as follows:
The New Regulations make it clear that express delivery enterprises shall, at the user's choice, deliver the express mail directly to the address designated by the user or other places agreed by the user, and shall not use smart express boxes, express service stations or other means to deliver the express mail without authorization, or confirm the receipt of the express mail without the user's consent. If the express delivery company violates this provision, the postal administration can impose a fine of less than 10,000 yuan, and if the circumstances are serious, a fine of between 10,000 yuan and 30,000 yuan may be imposed.
The New Regulations make it clear that express delivery companies shall, in accordance with the relevant provisions of the state, openly, clearly and reasonably formulate and implement the charging standards for express delivery services, and shall not arbitrarily increase or lower the charging standards, and shall not charge additional fees to users in any form. If the express delivery company violates this provision, the postal administration can impose a fine of less than 10,000 yuan, and if the circumstances are serious, a fine of between 10,000 yuan and 30,000 yuan may be imposed.
The New Regulations make it clear that express delivery companies shall, in accordance with relevant national regulations, ensure the safety, punctuality, integrity and convenience of express delivery services, and shall not damage, lose, delay or dismantle express shipments, shall not disclose users' personal information and express content, and shall not refuse or delay the provision of express delivery services without reason. If the express delivery company violates this provision, the postal administration can impose a fine of less than 10,000 yuan, and if the circumstances are serious, a fine of between 10,000 yuan and 30,000 yuan may be imposed.
The New Regulations make it clear that express delivery enterprises shall establish and improve the internal management and supervision mechanism of express delivery services, regularly inspect and evaluate the quality and efficiency of express delivery services, deal with users' complaints and suggestions in a timely manner, and shall not refuse or shirk the reasonable requests of users for any reason. Postal authorities should strengthen the supervision and management of the express delivery market, regularly inspect and assess the operating conditions and service levels of express delivery enterprises, timely publish the credit rating and service evaluation of express delivery enterprises, and investigate and punish illegal acts in the express delivery market in accordance with the law.
The main purpose of the "New Regulations" is to protect the legitimate rights and interests of users, improve the quality and level of express delivery services, promote the healthy and orderly development of the express delivery market, and adapt to the new situation and new needs of the express delivery industry. The promulgation of the "New Regulations" reflects the great importance and support of the state for the express delivery industry, and also reflects the high standards and strict requirements of the state for the express delivery industry.
The implementation of the "New Regulations" will have the following impacts and changes on the express delivery industry:
The implementation of the new regulations will help improve user satisfaction with express delivery services. The user satisfaction of express delivery service is one of the important indicators to measure the express delivery industry, and it is also one of the core competitiveness of the express delivery industry. The user satisfaction of the express service depends on the delivery method, charging standard, service quality and other aspects of the express service. The implementation of the "New Regulations" will standardize and improve all aspects of express delivery services, so that users can enjoy more safe, punctual, intact and convenient express services, and also enable users to understand and pay the cost of express services more openly, clearly and reasonably, so as to improve users' trust and satisfaction with express services. According to a survey, in March 2024, the user satisfaction index of China's express delivery services was 823, an increase of 1. from December 20235 percentage points, a record high. This shows that users have given positive comments and feedback on the implementation of the New Regulations.
The implementation of the new regulations will help improve the sense of social responsibility of the express delivery industry. The sense of social responsibility in the express delivery industry is one of the important qualities of the express delivery industry, and it is also one of the long-term development of the express delivery industry. The sense of social responsibility of the express delivery industry is reflected in the respect and care of the express industry for users, society and the environment. The reality of the "New Regulations".
It will standardize and enhance the sense of social responsibility of the express delivery industry, so that the express delivery industry can more respect and protect the user's personal information and express content, and not leak, dismantle or damage the express mail, and also enable the express delivery industry to pay more attention to and improve the social and environmental impact, reduce noise, pollution, congestion and other problems. According to a survey, in March 2024, the social responsibility index of China's express delivery industry was 786, an increase of 21 percentage point, a record high. This shows that the express delivery industry has given active support and cooperation to the implementation of the "New Regulations".
The implementation of the new regulations will help improve the market competitiveness of the express delivery industry. The market competitiveness of the express delivery industry is one of the important goals of the express delivery industry, and it is also the survival of the express delivery industry. The market competitiveness of the express delivery industry depends on the scale, efficiency, innovation and other aspects of the express delivery industry. The implementation of the "New Regulations" will promote and stimulate the market competitiveness of the express delivery industry, so that the express delivery industry can further expand and optimize its market share, improve and enhance its service efficiency, and innovate and improve its own service model. According to a statistic, in March 2024, the market size of China's express delivery industry reached 12 trillion yuan, an increase of 153%, accounting for 40% of the logistics industry5%；The service efficiency of China's express delivery industry has reached 987%, an increase of 12 percentage points, ranking first in the world; There have been a variety of innovations in the service model of China's express delivery industry, such as unmanned express delivery, intelligent express delivery, green express delivery, etc. These data show that the express delivery industry has given a positive response and adaptation to the implementation of the "New Regulations".
The implementation of the "New Regulations" will also have the following impacts and dilemmas on the courier brother:
The implementation of the new regulations will reduce the income level of the courier brother. The income level of the courier brother is one of the important demands of the courier brother, and it is also one of the motivation of the courier brother's work. The income level of the courier brother depends on the workload, work efficiency, work quality and other aspects of the courier brother. The implementation of the "New Regulations" will limit and affect the workload, work efficiency, work quality and other aspects of the courier brother, thereby reducing the income level of the courier brother. Specifically, there are several reasons:
The new regulations stipulate that the courier brother must deliver the express mail directly to the address designated by the user or other places agreed by the user according to the user's choice, and shall not use the smart express box, express service station or other means to deliver the express mail without authorization, or confirm the receipt on behalf of the user without the user's consent. This means that the courier brother must spend more time and energy to find and contact users, to deliver and sign for the express mail, which reduces the work efficiency and workload of the courier brother, and also reduces the income level of the courier brother. According to a survey, the average revenue per order of the courier brother has increased from 25 yuan, down to 2. in March 20241 yuan, a decrease of 16%.
The new regulations stipulate that the courier brother must ensure the safety, punctuality, integrity and convenience of the express delivery service, and shall not damage, lose, delay or dismantle the express mail, shall not disclose the user's personal information and the content of the express mail, and shall not refuse or delay the provision of express delivery services without reason. This means that the courier brother must improve the quality and level of his services, abide by stricter service norms and standards, and assume more significant service responsibilities and risks, which increases the work pressure and difficulty of the courier brother, and also reduces the income level of the courier brother. According to a survey, the average monthly income of a courier brother dropped from 4,500 yuan in December 2023 to 3,800 yuan in March 2024, a decrease of 156%。
The implementation of the new regulations will increase the risk of resignation of the courier brother. The risk of resignation is one of the important problems of the express brother, and it is also one of the important problems in the express delivery industry. The risk of leaving the courier brother depends on the courier brother's income level, work pressure, job satisfaction and other aspects. The implementation of the "New Regulations" will reduce the income level of the courier brother, increase the work pressure of the courier brother, reduce the job satisfaction of the courier brother, and thus increase the risk of the courier brother's resignation.