On February 25, 192, Zong Qinghou, the founder of Wahaha, died of illness at the age of 79. After the news came out, the whole network was shocked and remembered one after another. After all, the three words Wahaha are the childhood memories of our generation after generation.
I still remember that my sister didn't drink water since she was a child, she only drank Wahaha.
Like many of China's first-generation private entrepreneurs, Zong Qinghou grew up in poverty. His hometown of Hangzhou was later fostered by Mr. Ma's founding of Alibaba, but in 1987, the way of doing business was quite primitive, when he pedaled a tricycle to sell drinks and popsicles.
In 1989, Zong Qinghou founded Wahaha, after he developed a children's drink and used it as a nutrient solution to provide nutritional supplements for students who did not like to eat.
Later, Zong Qinghou made a bold move and acquired a cannement factory with 2,000 employees. In China at that time, the development of the economy allowed individuals to have cash income in their hands, and in the era of planned economy, Wahaha was distributed to individuals by **, and Wahaha rose in this context.
Zong Qinghou took advantage of this trend by placing a large number of advertisements on the **, making Wahaha more well-known than Coca-Cola, and penetrating his beverage sales network into rural and remote areas through active distribution and low prices**.
Today, Wahaha has become a large-scale enterprise, covering almost every province in China. With 30,000 employees and more than 50 factories, the company produces 30 billion bottles of milk, tea drinks, juices, water and yogurt every year.