For foreign trade SOHO enterprises, customs data is undoubtedly one of the important tools for accurate customer acquisition. The rational use of customs data can help foreign trade SOHO enterprises clearly analyze the situation of target customers, discover potential business opportunities, understand customer needs, formulate accurate marketing strategies, and then carry out customer acquisition work in a more targeted manner.
1.Foreign Trade SOHO understands the importance of customs data.
Customs data can show the import and export profile of a country or region, and through various statistical analysis of customs data, you can clearly see the situation of target customers. This is of great significance to foreign trade SOHO enterprises to develop customers
First of all, customs data can reflect the structure of major import and export commodities in a region or country, and by analyzing customs data, it can be found that there has been a significant increase in the import and export volume of certain products, which may represent potential business opportunities. Based on this, Foreign Trade SOHO can identify future customers that will focus on development.
Secondly, the enterprise information in the customs data can help foreign trade SOHO enterprises screen out large customers with strength in certain product fields. The amount of information in the customs data can determine the scale and situation of an enterprise. This is very helpful for foreign trade SOHO enterprises to identify key development customers.
In addition, the origin and destination information in the customs data can help foreign trade SOHO enterprises analyze the purchasing preferences of customers. Origin information reflects which regions customers prefer to source from, while destination information can determine the customer's main export markets. All these will help SOHO to more accurately locate the actual needs of customers.
To sum up, the rich information contained in the customs data can become an important part of the customer research conducted by foreign trade SOHO enterprises, and the scientific analysis of customs data plays an important role in achieving accurate customer acquisition.
2.A common way for foreign trade SOHO to obtain customs data.
Mastering customs data is crucial for foreign trade SOHO enterprises to conduct business, so what are the ways for foreign trade SOHO enterprises to obtain customs data? There are several main ways:
1.Import and export enterprises can apply to the local customs office to obtain part of the customs data. According to national regulations, import and export enterprises can apply to obtain customs data related to their own **, which is very valuable for their own customer analysis.
2.Purchase customs data from official customs data service agencies. Some formal third-party data service providers can provide customs data subscription and statistical services, and foreign trade SOHO can purchase relevant data products according to their own needs.
3.Aggregated data were obtained from the statistical yearbook of the National Bureau of Statistics. The National Bureau of Statistics (NBS) regularly publishes statistical reports on customs import and export data, which can obtain customs big data at the macro level.
4.Browse the data bulletins issued by the General Administration of Customs and local customs authorities. These publicly available customs data briefs can also provide some useful information.
5.Get relevant data analysis from the industry research reports you follow. Some third-party agencies will publish research reports on the industry situation, and relevant customs data will also be cited in the report, which can be used as a supplementary reference.
Through the comprehensive use of the above channels, foreign trade SOHO enterprises can collect the customs data needed to conduct customer research and provide data support for accurate customer acquisition.
3.How does Foreign Trade SOHO use customs data to accurately acquire customers?
After mastering sufficient customs data, how can foreign trade SOHO enterprises use these data to accurately acquire customers? It can be carried out mainly from the following aspects:
3.1. Analyze the ** situation of the target customer through customs data.
Customs data can help foreign trade SOHO enterprises to have an in-depth understanding of the target customer's situation and make accurate positioning.
For example, the main categories can be judged through the import and export records of the target customer, and the core business can be understood, so that the foreign trade SOHO can more accurately locate the needs of the customer; You can also judge the business growth of the target customer by observing the trend of the target customer's scale for a long time, so as to formulate a reasonable business strategy.
3.2. Screen out potential key customers through customs data.
Foreign trade SOHO can screen out potential key customers according to the ** situation of the target industry and product in the customs data.
For example, according to the customs data, it can be found that the export volume of a certain type of product is growing rapidly, and then the main export enterprises of the product can be identified as the key development target; Or according to the main importing countries of their own product positioning, select the country's large importers of such products as important target customers.
3.3 Understand the needs and preferences of target customers through customs data.
The origin and destination information in the customs data can help foreign trade SOHO analyze the purchasing and sales preferences of customers.
For example, if a target customer's customs data shows that it prefers to purchase raw materials from Europe, this information can help foreign trade SOHO clarify the customer's procurement needs. If you find that your target customers are mainly exporting to the South American market, you can also develop a business plan that meets the needs of the customer.
3.4. Develop accurate marketing strategies based on customs data.
After accurately positioning customers, foreign trade SOHO also needs to formulate targeted marketing strategies based on customs data.
For example, cross-selling opportunities can be identified based on the product structure of key customers; Set reasonable business growth targets according to the customer's growth rate; Adjust the positioning or combination of products according to the customer's purchasing and sales preferences, etc.
The comprehensive use of customs data to provide intelligent support for the marketing decisions of foreign trade SOHO customers can greatly improve the accuracy and efficiency of customer acquisition.
4.Precautions for foreign trade SOHO using customs data to acquire customers.
In the process of using customs data to accurately acquire customers, foreign trade SOHO enterprises also need to pay attention to the following points:
4.1 Rational analysis and application of customs data.
Foreign trade SOHO should achieve reasonable analysis and application of customs data. Customs data should not be relied upon too much and should be used as an important reference rather than a basis for decision-making. It is recommended to combine it with its own customer research to make a comprehensive judgment.
4.2 Pay attention to the timeliness of the data.
Customs data is time-sensitive, and foreign trade SOHO should pay attention to obtaining the latest data for analysis. At the same time, it is also necessary to consider the lag of data release time for dynamic tracking and evaluation.
4.3. Comply with relevant laws and regulations.
When obtaining and applying customs data, foreign trade SOHO needs to strictly abide by the relevant national laws and regulations, and shall not disclose or engage in illegal operations. At the same time, we should also pay attention to the protection of customer privacy and do not use customer data illegally.
2. Summary. To sum up, the use of customs data can greatly improve the efficiency of customer research and accurate customer acquisition of foreign trade SOHO enterprises. Foreign trade SOHO enterprises need to obtain sufficient customs data from a variety of channels, and use scientific methods to analyze and apply the data, assist in decision-making and formulate accurate customer marketing strategies, and give full play to the accurate customer acquisition effect of customs data under the premise of compliance with laws and regulations.