Born in a herdsman family in the Hulunbuir grassland, he returned to his hometown after graduating from university to live on the grassland with his parents, inheriting the nomadic culture of his ancestors. In 2018, he established the "Herdsman Darcy" account and began to share grassland life on the self-** platform, which was deeply loved by netizens and received a lot of attention, and was interviewed and reported by the first class at all levels across the country for many times, and was rated as "National Rural Revitalization Youth Pioneer", "Sunshine Anchor" of China Performance Industry Association, "Rural Guardian" of Inner Mongolia Autonomous Region, "Happy Rural Leader" and many other honors.
Daxi's family lives in Hulunbuir City, Inner Mongolia Autonomous Region, in the west of the Sini River, Sumu Haolibao Gacha, 70 km from the nearest city, Hailar.
After graduating from university in 2014, Darcy resolutely returned to the grassland, determined to be a "new" herder with his own ideas. "I also thought about working in the city, but I didn't bother with the thought that if I left, the Buryat culture of 'camel racing' and 'camel harness making' would be lost. Darcy said.
In 2020, Darcy Siren and Daug Tema held a Buryat steppe wedding in the steppe, with a volume of 1 billion times, causing a sensation on the whole network, and the short** platform created the official topic of "Buryat Wedding" for Darcy's wedding, and at the same time opened an 18-hour ultra-long live broadcast on the wedding day, which reached 5500 million times. "We Buryat Mongols have lived together with cows, sheep, horses and camels on the steppe for generations, and our culture, our roots, are here. In Darcy's view, it is not himself who really attracts fans, but the culture of the Buryat Mongols that has been passed down from generation to generation.
Camel riding, milking, making milk tea, ......Darcy and his family's simple daily life on the grassland attracts tens of thousands of netizens every day. "On average, each work has nearly 100,000 likes. At present, the account of "Herdsman Daxi" has 10 million fans on the whole network, the number of works is 20 billion, and the live broadcast sales of Inner Mongolia specialties have exceeded 100 million yuan.
Share grassland life, take pictures of grassland beauty, taste grassland food ......Darcy Siren promoted grassland life through the self-** platform, and built his hometown into a poetry and distance in the hearts of netizens. For a time, a large number of farmers and herdsmen in Inner Mongolia picked up their mobile phones to share the scenery, food and culture of their hometowns, attracting a large number of tourists to travel to the grassland and taste Inner Mongolian food.
*: Cyberspace Administration of the Party Committee of Inner Mongolia Autonomous Region.