What are the Tmall entry requirements? What are the ways to settle in Tmall stores?
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What are the Tmall entry requirements? What are the ways to settle in Tmall stores?
Tmall is an e-commerce platform owned by Alibaba and one of the largest B2C e-commerce platforms in China. Tmall has a huge user base and high-quality merchant resources, therefore, many merchants want to be able to open stores on Tmall to expand their sales channels. So, what are the Tmall access conditions? What are the ways to settle in Tmall stores? Let's answer them one by one.
1. Tmall access conditions.
1.Enterprise qualification.
Tmall requires that the merchant must be an enterprise entity, and it must be an enterprise with independent legal personality. Merchants need to provide relevant qualification certificates such as business license, tax registration certificate, organization certificate, etc.
2.Brand strength.
Tmall has certain requirements for the brand strength of merchants, and merchants need to provide their own brand authorization certificate or trademark registration certificate and other relevant qualification certificates.
3.Product quality.
Tmall also has certain requirements for the quality of merchants' products, and merchants need to provide their own product quality inspection reports and other relevant qualification certificates.
4.Credibility.
Tmall also has certain requirements for the credibility of merchants, and merchants need to provide their own credit certificates, such as: recent sales data, customer evaluations, etc.
5.Other requirements.
In addition to the above requirements, Tmall also has certain requirements for merchants' after-sales service, logistics and distribution, etc., and merchants need to provide corresponding supporting materials.
Second, the way to settle in Tmall stores.
1.Settle in independently.
Merchants can apply for entry through the Tmall official website, and the specific process is as follows:
1) Enter the official Tmall website and click the "Enter Tmall" button.
2) Fill in the application form, including basic information of the enterprise, brand information, product information, etc.
3) Submit the application form and wait for review.
4) After the review is passed, the merchant needs to pay a deposit, sign a contract and other procedures, and then you can open a store on Tmall.
2.Merchants settle in.
Merchants can also settle in through Tmall's investment promotion channel, and the specific process is as follows:
1) Tmall investment manager, submit an application for settlement.
2) The investment manager will conduct a preliminary review of the merchants, and if they meet the requirements, they will invite the merchants to the Tmall headquarters for an interview.
3) After the interview is passed, the merchant needs to pay a deposit, sign a contract and other formalities, and then you can open a store on Tmall.
In short, Tmall, as one of the largest e-commerce platforms in China, has certain requirements for merchants' access conditions, and merchants need to provide relevant qualification certificates and credit certificates. Merchants can open Tmall stores by independently entering or attracting investment. If you feel that you can't meet the access conditions of Tmall, you can consider seeking a professional company to help you settle in.
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