Eighteen years ago, Steve Jobs gave a speech at Stanford University, and the everlasting legend of the tech world told the story of his dropout and then told the young children in the room: Your work will take up a large part of your life, and the only way to be truly satisfied is to do what you think is great. And the only way to do great work is to love what you do. If you haven't found it yetKeep looking and don't stop.
It's been 12 years since Steve Jobs left us, and what he said is still the spirit that many urban men and women consciously or unconsciously comprehend in Apple products that accompany them day and night. Apple's signature white exterior is a little extraordinary salvation for our mediocre life. It's too difficult to make a living, and it's hard for us to really find love in part-time jobs, but Jobs can find it, and we get enough comfort.
That's what I thought of when Ahn Conghui said that Zeekr has no end to the demands on handling – don't settle, just like in an F1 car. Of course, there won't be a second Steve Jobs and his Apple in the world, but there is one thing that looks like KryptonThe king of the volume, on the ** Extreme Krypton 001, with a highly personalized hunting style, a very eye-catching appearance and configuration, supplemented by a low price of 26-320,000 yuan, also gave urban men and women a decent salvation to escape from involution.
At the press conference, An Conghui, who has always been straight, offered 0 yuan one after another, and then asked the audience: Is it okay? The audience said: I love you! 」
But,Rolled to the extreme, what does ZEEKR rely on to maintain sustainable progress?
*Before the start of the ZEEKR 001 press conference, I was still discussing with the friends of the media teacher that An Conghui had held so many press conferences, as if everything from makeup and hair to clothing was exactly the same, and his style, whether it was with the outdoor scenes built with heart outside the field, or with the F1 drivers who cooperated with ZEEKR in depth on the field, it seemed to have nothing to do with it. Of course, during the ZEEKR 001 FR press conference last year, An Conghui also went to the track for a lap, but it was still difficult for everyone to associate him with speed and passion.
However, it doesn't prevent this at all, Extreme Krypton is rushing forward like flying, and it can even save up a memorabilia from 2021 to the present, and proudly put it on this ** card. I think the stopwatch in An Conghui's heart must be beating fast.
In terms of three electrics, there is naturally a krypton specialty, and this time the flower work is to borrow the halo of 001 fr and wear it on the head of ** 001For example, it is equipped with the same full-stack 800V high-voltage system as the 001 FR, which brings stronger performance, faster charging speed, more practical battery life and stronger discharge capacity; Another example is the 800V double silicon carbide high-performance electric drive system, using 001 FR homologous double-tooth planetary gear reducer, with a peak power of 580kw, especially this reducer, it is said that compared with ordinary parallel shaft reducer, it is small in size and high in efficiency, and can withstand greater torque, achieving the industry's top torque density of 260 N·m kg and the industry's first 9869% system efficiency, which means lighter weight, more power, and more speed**ZEEKR 001 rear-wheel drive version 000 acceleration increased by 1 second to 59 seconds, and the 4WD version is increased by 05 seconds to 33 seconds.
At the handling level, **ZEEKR 001 is equipped with a dual-chamber air suspension CCD electromagnetic shock absorption system, with a maximum adjustment stroke of 70 mm for body height, and a total of 5 adjustable gears, which can better take into account road passability, handling and ride comfort. It should be a must-have feature for urban youth who are escaping the city. Combining these two technologies, **001 can also realize the intelligent magic carpet function through OTA push, when it senses that there is a bump ahead, it can change the suspension state in milliseconds, solve the scene that the driver cannot react in time, and do not destroy the driving pleasure.
ZEEKR's technical passion is not only reflected in the continuous decentralization of technology, but also in the increasing self-development territory. For example, according to An Conghui, ZEEKR has laid out a lot of R&D forces in the power chassis, and said that this is a threshold, *001's dual-chamber air suspension, its software and algorithms are made by ZEEKR itself, because he believes that in the new energy era, car companies must master much more technology than traditional car companies in order to grasp the competitive advantage.
Or we can also understand it as,This is the fierce battle of ZEEKR in this severe car market, to speed up the pace of building technical barriers for itself, and at the same time to firmly hold every part of the cost in its own hands.
It is said that the appearance of the old ZEEKR 001 has become one of the main reasons for car owners to pay money, so the 001 has hardly changed in appearance, but 1,118 of the car's 2,000 or so assembly-level assembly parts have been upgraded, accounting for more than 50%. I have to say that the publicity point of this facelift found by ZEEKR is quite fresh, which fully shows the company's science and engineering temperament. But the owners who bought the new car will not be able to enjoy the attention of the old car owners on the road, I wonder if the car owners will buy it? Of course, there are still new patterns in the color, and the hunting green, which is the favorite modification of the owners of the extreme krypton, is not this the favorite of urban men and women, and the exquisite color of adventure, environmental protection and aristocracy?
In the past three years, Extreme Krypton has had a prosperous life, and behind this, An Conghui has paid extraordinary efforts. When he introduced the new 001-exclusive ** mode, he said, "I didn't believe it at first, but after experiencing it myself, I realized that I also need this feature." Different from the strongest ambition on the surface at the 001 fr press conference, this time An Conghui put on a sincere gesture of thanking old users, not only paying tribute to the opening users, but also guaranteeing that old users can also share the glory in many upgrade links.
The most prominent is the intelligence aspect,ZEEKR said that its intelligent driving team will work together with the Mobileye intelligent driving team to ensure that the progress of new and old users is synchronized。The hardware level is estimated to be powerless, for example, this time**ZEEKR 001 is equipped with a lidar with a detection distance of up to 200 meters, and it is difficult to install it for old users, but this time, the main intelligent parking fingertip parking original LCC+ function NZP urban autonomous navigation assistance, as well as ZAD intelligent driving assistance system and other software level updates, old users will soon be able to use, and almost all of them are synchronized with **users.
An Conghui's painstaking efforts, on the one hand, are not to forget the original intention, on the other hand, in the rapid innovation, do not abandon the old usersIt is both a reassurance and a building of consumer confidence. What Boss An wants to fight is a protracted war.
The confidence to fight a protracted battle comes from the continuous blood transfusion of the giant Geely Holding Group behind ZEEKR. This is what An Conghui himself emphasized.
ZEEKR is not only a rare "stacking king" among new energy vehicle companies in terms of vehicle technology, with an expanding self-developed territory, but also at the marketing level, it also strives to be consistent with this temperamentThe spokesperson is not only hardcore in image, but also can participate in the tuning of the vehicle, such as Lightnin in 001 FR, and Zhou Guanyu, China's first F1 driver this time, are all such characters.
In addition, ZEEKR has also invested in infrastructure construction other than vehicles. According to the official data of ZEEKR,As of January 31, the number of pole-filled piles has reached 2,431, the largest in the industry, and by the end of this year, this number will double to more than 5,000. Among them, the peak power of a single gun reaches 800kW, which is the first in the world. ZEEKR is also committed to using the 1515 convenient electricity service, which allows users to find piles in 15 minutes and charge them in 15 minutes, which is expected to cover more than 95% of ZEEKR users by 2026.
Behind all this exciting technology, marketing and attentive service comes a huge cost. Huge as Geely Group, it is not only Extreme Krypton, can blood transfusion continue like this? The influencing factors in this, in addition to the changes in Geely's own strength, are of course more criticalWhether ZEEKR can bring considerable profits and positive expectations to the group, and even drive other younger brothers in the group to grow upward.
Speaking of which, An Conghui is still proud: The lists of other manufacturers don't take us to play, because in the world of hunting clothing, there are only Zeekrypton and others. According to the data at the ZEEKR press conference, whether it is the sales ranking of Chinese brand pure electric cars of more than 300,000 yuan in 2023 or the sales ranking of Chinese brand pure electric SUVs of more than 300,000 yuan in 2023, ZEEKR ranks first, with annual sales of nearly 70,000 units. So continue to increase the confidence, ZEEKR still has it.
When these ZEEKR owners drive their inexpensive but textured 001s on the road, maybe what comes to their minds is something like this: ....The only way to do great work is to love what you do. If you haven't found it yet, keep looking and don't stop. 」It's effortless to think about it, and it's hard to think about it, and it's okay.
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