The more expensive the higher the sales? Why do rich people make the best money? Revealing the psych

Mondo Finance Updated on 2024-03-02

In the context of the global economic downturn, the luxury market has seen a contrarian spectacle. The most notable example is the world-famous luxury brand LV, which is reported to be about to usher in a new round of price increases of an average of 6%. Surprisingly, despite the fact that LV has raised prices nearly 10 times in the past three years, consumer enthusiasm has not diminished but increased, and sales have continued to climb, as if shoppers around the world have been cast a magic spell to give away their wallets for this luxury brand.

This phenomenon of "the more expensive, the better it sells" is not limited to the luxury industry. In fact, similar examples can be found in all walks of life, especially some high-end technology products. Among them, an imported technology product named Yuputuo has set off a huge wave in the market. This high-tech product, which claims to be able to "turn back time", has repeatedly faced out-of-stock situations at a sky-high price of 2,000 yuan per bottle.

The name that sounds like it comes from science fiction is actually derived from cutting-edge research in Harvard's biological laboratory. It is said that Yuputuo can activate cellular energy and restore physiological indicators such as hair and bones to a youthful state. The product, developed by a research team led by a Harvard professor, has shown significant anti-aging effects through experiments on elderly mice, and its research results have once become a hot topic in the global academic community.

Although the positioning of Royal Putuo in the market is extremely high-end, and only a very small number of wealthy people can enjoy this technological miracle at first, with the breakthrough of the full enzymatic extraction process, the cost of Royal Putuo has dropped significantly, so that more consumers have the opportunity to access this product. However, even so, the ** of 2000 yuan a bottle still discourages ordinary people.

According to market data, the main consumer group of Yuputuo is middle-aged men aged 30 to 58, most of whom are engaged in finance, Internet, scientific research and other fields. This phenomenon raises a question worth paying attention to: in the current global economic environment, why are ** products more popular?

To some extent, this reflects the consumer psychology of the middle class and above, who are more inclined to invest in high-end products that improve the quality of life in the context of increased global uncertainty. For them, health and time are more precious than money, so products like Yuputuo, although expensive, have become the "new luxury" pursued by this part of the population with their unique health benefits.

In fact, for many people, health has become a luxury. The popularity of Yuputuo is the best embodiment of the desire and pursuit of wealthy consumers for health and youth. From this point of view, Royal Putuo is not only a technological product, but also a social phenomenon, which reflects the great importance that people attach to health and longevity.

Still, we must maintain a certain amount of rationality. For most ordinary people, a healthy lifestyle, a balanced diet, and moderate exercise remain the best way to stay young and healthy. Although technology products such as Yuputuo offer another possibility, they should not be the only way for the public to pursue health.

In the future, with the further development of technology and the further reduction of costs, we have reason to believe that products like Royal Putuo will no longer be exclusive to a few people, but more ordinary people can enjoy health benefits. In the process, we also hope to see more technological innovation being used to promote the health and well-being of the whole society, so that everyone has the opportunity to enjoy the dividends brought by scientific and technological progress.

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