The Internet makes product attributes more transparent, increasing the difficulty of market promotion, chain 2+1 as a very popular business model in recent years, the role is to reduce the difficulty of product promotion;
In addition to many business models, this article will make a detailed analysis from the logic of the chain 2+1 model, the promotion strategy and the highlights of the model.
1. Chain 2+1 of 50 model (1+3 retirement model).
As a common model of the more than 100 million flow platform, the chain will make profits to have the nature of financial leverage, so that many products continue to shine in social e-commerce, and the 5-7 profit of the product will be through the unique profit sharing mechanism, so that most consumers can realize the consumption cycle, so that the platform continues to inject fresh blood, if you want to use the model well, you must first understand the underlying logic of the chain;
1. Introduction to drainage identity.
*As the primary identity of the chain, you can have the right to promote by placing an order, **By helping the platform to obtain traffic and integrate the resources around you, you can realize the realization of resources in a real sense, mutual benefit and coexistence, and usually the direct push reward commission is about 20% of the product;
Boss as the upgrade of the first identity, after becoming the boss, you only need to develop seed users who belong to their own links, you can achieve pipeline income, and it is very simple to become a boss, you only need to invite two users to place an order, there is no excessively high threshold requirements, and it is easy to achieve;
The boss identity not only has the direct push rights and interests of the ** identity, but also has the link of the point reward and Bole reward, the point reward becomes the boss identity, and invites the third seed user to realize the post-retirement lying earning mechanism, you can get 20% to 40% of the commission income of the new orders in the link, the reward has no upper limit, continue to benefit;
Bole reward is a compensation for subordinate users to leave the team, and 10% of the income of subordinate users will be subsidized by the platform to retired bosses;
The above two statuses can get a lower repurchase discount!
2. Fission logic.
The chain 2+1 model is fissioned in the form of two-two replication, and the reason why the distribution level can ensure the compliant secondary distribution is to rely on the departure mechanism and retention mechanism of the model, and the bosses of the two will leave the superior team and leave two seed users after retirement, and these two users will help the superior to complete the fission of the next layer and break away, and the team link will be fissioned in turn according to the multiple of equal two;
After the boss develops the third user, the team will fission in the form described above, and after fission reaches the tenth layer, you can get 2047 commissions;
3. Highlight display.
The model of secondary distribution can have the fission effect of direct sales, which ensures the stable and long-term development of the platform.
The upgrade of the support mechanism, automatic rotation and other functional versions helps the platform reduce the difficulty of operation.
The low-cost entry to obtain leveraged benefits not only promotes the user's circular consumption, but also meets the needs of the user's platform entrepreneurship.
Positive Hip Ratio items, no bubbles.
Disclaimer: This article is for case sharing only, and there is no investment advice.
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