The chain 2+1 model is a business model that belongs to secondary distribution, which incentivizes users to buy and promote goods by setting up a ** and boss hierarchy, so as to maximize the benefits of consumers, but the chain 2+1 model has a fatal shortcoming, that isRepurchase rateIn order to solve this problem, I will tell you about it todayThe chain 2+1 model combines the consumption value-added model
The chain 2+1 model is an e-commerce model, which is established throughwithBossA hierarchy that encourages users to purchase and promote products for revenue. In this mode, you can earn commissions and points rewards by becoming a **, while becoming a boss can enjoy more reward mechanisms.
In order to become Premium, users need to purchase a Bonus Pack. To become a boss, users need to recommend two users to become ** and enjoy three reward mechanisms. In addition, after being promoted to boss, you need to leave two original customers to the superior boss to express gratitude. If you do not meet the requirements of the task, you will only get 80% of the income, and the remaining 20% will be frozen as help
This distribution model relies heavily on the platform's own traffic and attracts new users through various marketing methods. Each new user joins with a cascade effect, which in turn attracts more new users. The chain 2+1** system also includes a secondary distributor section, and a variety of reward systems are reasonably set.
WhileConsumption value-added modelIt is an innovative consumption concept that brings mutually beneficial and win-win opportunities to consumers and businesses by transforming consumers' shopping behavior into investment in goods. In this model, consumers not only enjoy the value of the goods themselves when shopping on the platform, but also have the opportunity to share in the profits of the merchants.
Specifically,The platform will convert a certain percentage of the merchant's profit into points and give them to consumers. These points can be used for cash withdrawals or used to deduct cash for purchases。Consumers can enjoy the actual value of shopping and get the opportunity to share profits with merchants, thus turning shopping into an investment behavior.
So what should be done about chain + consumption value-added?
In the drainage sector, the marketing plan adopts the chain-driven 2+1 model, and promotes the rapid growth of product sales and membership through a unique team mechanism and profit-sharing incentive system. After consumers spend in the ** area, they can become ** and enjoy shopping discounts and direct promotion awards. **You need to develop two subordinates** in order to be promoted to the boss and get higher rewards, such as direct promotion awards, insight awards, and cultivation awards.
In the enhanced repurchase segment, the marketing plan will drain a portion of the profits of the products in the sector (325%) for consumer value-added. The specific way is to put 30% of the profit into the pot of consumption value-added, and use green points to drive customers to repurchase. To illustrate with an example, suppose the price of a product is 100, and the cost of the product is 70 (including the drainage section). 30 will be used as the funds backed by points and remitted to the pool. When a user buys the item, the platform will give away 30 70% worth of points.
In the initial state, the ratio between the pool and the points is 0:0, and the value of each point is 1 yuan. As the first user places an order, the ratio of pools to points becomes 30:21, and the value of points is about 143 yuan. As the second user places an order, the platform once again invests 30 yuan into the pool and gives away 21 07 points. At this time, there are 60 yuan in the capital pool, and 21+147 points. Therefore, the value of the points will increase from 1$43 appreciated to about 168 yuan.
Through the above strategies and mechanisms of drainage and enhanced repurchase, the marketing plan successfully achieved the goal of rapid drainage and enhanced repurchase, attracted a large number of consumers and established a loyal fan base. This innovative approach provides a new marketing idea for the company to gain a greater competitive advantage in the market.
Through the drainage sector, companies can take various means to attract potential consumers, such as advertising, social promotion, discounts, etc. Such a strategy can effectively increase brand awareness and popularity, and attract more consumer attention and participation.
The enhanced repurchase segment focuses on increasing consumer loyalty and repurchase rate. Through point rewards, member-only benefits, personalized recommendations, and more, companies can continue to provide value and benefits, motivate consumers to buy again, and build stable consumer relationships.
Such a marketing strategy can not only attract consumers quickly, but also motivate them to become loyal fans of the business through continuous feedback and care. Consumers enjoy shopping while also getting additional value and benefits, which increases their satisfaction and loyalty.
Overall, the marketing strategy has succeeded in attracting a large number of consumers and making them loyal fans of the business through the strategy and mechanism of driving traffic and enhancing repeat purchases. This innovative thinking brings a competitive advantage to the business and leads to greater success in the market.