Kunpeng Project
On March 4th, an exciting news spread throughout the catering industry - Haidilao officially announced that it was open to joining! As a hot pot giant with a history of 30 years, Haidilao's move is undoubtedly a bold and innovative attempt. In this highly competitive market environment, Haidilao's decision has attracted widespread attention and discussion.
First of all, we have to mention the direct sales model that Haidilao has always adhered to. This model ensures the uniformity and high standards of Haidilao's service quality and management level, providing customers with a consistent dining experience. However, the direct-sales model also means that Haidilao is relatively slow to expand, especially with limited capital and human resources. Therefore, switching to the franchise model seems to be a reasonable choice that can help Haidilao quickly expand its market share while maintaining its brand image and service quality.
However, the franchise model also comes with its own set of challenges. First of all, how to ensure that the service quality and management standards of franchised stores are consistent with those of directly operated stores will be a major challenge for Haidilao. In addition, the franchise model may lead to dilution of the brand image, which may affect the reputation of the entire brand if the franchise store does not perform well.
For the market, Haidilao's franchise plan is undoubtedly a powerful driving force. It will not only provide new opportunities for entrepreneurs looking to enter the F&B industry, but will also prompt other F&B brands to rethink their business models. We can foresee that the future catering market will be more diversified and more competitive.
From a consumer's perspective, Haidilao's franchise program may mean more dining options and a more convenient dining experience. With the expansion of the Haidilao brand, consumers can enjoy Haidilao's services in more places. At the same time, the emergence of franchise stores may also bring competition on the top, thereby benefiting consumers.
However, we must also recognize that the franchise model is not a panacea. For Haidilao, how to maintain the core value and service quality of the brand while expanding will be a constant challenge. In addition, the success of the franchisee also depends on the franchisee's ability to operate and understand the brand culture.
After the news of Haidilao's opening to joining, many industry insiders and consumers expressed their expectations for this change. After all, Haidilao is not just a hot pot brand, it is also a service brand. Haidilao has won the favor of many consumers with its excellent service and unique dining experience. As a result, when it announced that it was open for joining, many people expressed concern about whether it would be able to maintain its usual high standard of service.
Haidilao is also aware of this. In the announcement, Haidilao emphasized that the franchised stores will strictly follow Haidilao's standards and requirements to ensure that they provide the same high-quality services and products as directly operated stores. This statement has alleviated concerns somewhat, but the actual effect remains to be seen.
For franchisees, joining a brand like Haidilao is undoubtedly a huge opportunity. However, they also need to recognise that working with Haidilao means more responsibility and pressure. They not only have to maintain their reputation, but also the image of the Haidilao brand. This requires franchisees to have strong management capabilities and a deep understanding of Haidilao culture.
From a broader perspective, Haidilao's franchise program could have an impact on the entire F&B industry. Other F&B brands may be inspired to consider adopting similar strategies to expand their market share. This may lead to the franchise model in the F&B industry becoming more common, thus intensifying market competition.
However, competition also means progress. This move by Haidilao is likely to drive innovation and development across the industry. As more brands join the franchise trend, we are likely to see more innovative services and products emerge that will raise the bar for the industry as a whole.
Overall, Haidilao's opening up to franchise is undoubtedly a bold move, which will not only change Haidilao's own development trajectory, but also have a far-reaching impact on the entire catering industry. For our consumers, more Haidilao franchises mean more food choices, but we also hope that Haidilao can continue to maintain its high standard of service quality in the process of expansion, so that our dining experience will remain beautiful. For the industry, this move by Haidilao will undoubtedly stimulate more innovation and competition, and promote the development of the catering industry. Let's wait and see how Haidilao continues to write brilliant in the new journey.