Questions: 1. How should I do positioning? 2. Is chicken pot big in this market?
The analysis is as follows: On the good side: Generally, the rent in the old business district will be relatively cheap.
Bad aspect: an aging business district with a lack of core consumer groups.
It is recommended not to rent.
1. The risk is uncontrollable.
If it's a sublease, there are a lot of risks, including location, rent, contracts, etc., unless you can make sure you make money.
Second, the prospects are considerable.
If there is a vegetable market nearby and wants to target people who go to the vegetable market to buy vegetables, I am not very optimistic about this part of the consumer group, the reason is very simple, who are the people who go to the vegetable market to buy vegetables in the morning? One is the owner or chef of the restaurant, and the other is the elderly who come to buy vegetables in the surrounding community, and these groups of people have no obvious consumption pain points. Moreover, the chicken pot is mainly eaten by young people, and the consumption is significantly weakened when the age level is high.
Based on the above two points, I don't recommend choosing this location, if your own conditions are insufficient, you must want to choose this place to open a store, then start with this friend's two questions to answer.
1. How to position.
Three questions of positioning, 1. Who am I? 2. Who am I going to sell to? 3. Where are your competitors?
I don't know what products to sell, so let's go to the second step of positioning, who am I going to sell to?
The core of who I want to sell to is to find the core customer group, and the definition of the core customer group has three points: 1, convenience 2, like 3, consumer psychology.
To put it simply, customers in the business district like the dishes in your store, or not only chicken pot, but also pork rib pot and the like, and can meet the customer's consumption psychology and stimulate customers to repeat the bait.
To sum up, if you open a chicken pot shop, you should still open it in a place where there are more young people, such as university towns, pedestrian streets and other places, where a large number of groups will consume. Chicken pot