FashionableReincarnation, clothing brands are no longer the same. A clothing brand that was once all the rage now has few stores. Aylian, ladylike style turned to the front, Metersbonwe and Jeanswest stores were closed, and it was difficult to distinguish the real from the fake. How many brands do you remember that were once smash hits?
Goliath, the former leader, withReika HashimotoCollaboration classic. Reika HashimotoEndorsement JeanGoliathbecomeFashionableFocus, the two figures can be seen everywhere. Nowadays,GoliathAlmost disappeared from the market, lost its former glory. The album of the past, the taste is not inferior to today's big name, Galeries Lafayette Karl LagerFieldRoyalModelCarla Delevei。The glory of the past is like a dream, and today it is gone.
GoliathIt used to beFashionableThe focus of the world,Reika HashimotoEndorsements make the brand shine. And now,Goliath's influence has been greatly diminished and overshadowed in the market. Its former classics are still evocative, but now they are hard to find.
Geometry of life, which has been popular in street culture, belongs to the same parent company as Baleno. At that time, the F4 endorsement was as famous as Baleno, and the T-shirts full of street atmosphere made people talk about it. However, with the rise of trendy brands,Geometry of lifeGradually reduced to a forgotten brand.
SK was once a popular street culture brand, on par with Baleno. However, with the change of trends and the rise of personal fashion brands, SK gradually withdrew from people's vision and became a brand abandoned by the times. What was once a bustling street culture is now a thing of the past.
ESPRIT originated in the United States in 1968 and was once a symbol of the rich, thanUniqloEarly entry into the Chinese mainland market. After its listing, Hong Kong has spread all over major commercial centers and has become a trend representative. However, with Venice,GiordanoBrands, market competition gradually loses its advantage. In 2020, ESPRIT officially announced its withdrawal from the Chinese marketTmall***Shut down. Esprit, once a trendsetter, is now quietly gone.
ESPRIT used to be a representative of trendy brands and was deeply loved by consumers. However, with the intensification of market competition, the brand gradually lost its competitiveness and eventually withdrew from the Chinese market. This once glorious brand has now become a passing cloud, which makes people sigh.
Kappa was once one of the classics in the memory of post-8090s sports brands, and its high sales revenue made it a smash hit. Different from the style of Nike and Adidas, Kappa is more rebellious on the street. However, with the decline of the sports industry, a large number of fakes are proliferating, and the brand influence has declined sharply. Despite the positive transformation, including signing celebrity endorsements and collaborating with designers, the effect was minimal, and the brand image was ultimately damaged.
Kappa was once a classic among sports brands, and its rebellious streetwear style has made it popular with younger consumers. However, with the changes in the market environment and the proliferation of counterfeits, Kappa's brand influence has declined sharply. Although the brand has made several transformations and new attempts, it has failed to achieve significant results and finally suffered.
Vancl Eslite, a leader in China's FMCG clothing e-commerce, has led the trend culture. emerged in the Internet boom and was once popular after the 90s. However, expanding too quickly led to overstocking and quality issues, and the brand image was damaged. Although he began to transform himself and focus on creating high-quality shirts, it was difficult to reverse the brand image in a short period of time, and now he can only rely on low-cost sales.
Vancl was once a leader in China's FMCG e-commerce sector, once with a huge user base and market share. However, due to rapid expansion and quality issues, the brand image suffered serious damage. Despite several transformations and self-help measures, the brand image has not been effectively improved, and in the end, the business can only be maintained with a low-price strategy. As the market becomes increasingly competitive, the future of Vancl Eslite remains uncertain.
FashionableIt is an ever-changing industry, and the once popular clothing brands will gradually fade out of people's vision with the passage of time. fromGoliathGeometry of lifeWhen it comes to ESPRIT, Kappa and Vancl Eslite, they were once smash hits, but they have gradually lost their former glory in the market changes and competition. The rise and fall of these brands reflects the changing tastes of consumers and market demand, and also reminds brand operators of the need to constantly innovate and adapt to market changes. InFashionableIn the field, the glory of the brand is not eternal, only by constantly innovating and keeping up with the trend of the times, can we be invincible in the fierce market competition.