We've all heard the story of The Necklace.
The young and beautiful but not wealthy heroine borrowed a diamond necklace from a rich friend in order to attend a dinner party, but when she returned home, she found that she had lost it.
In order to repay the necklace in time, the heroine and her husband borrowed from relatives and friends and even took on loan sharks, and finally bought the same necklace and returned it.
However, the heroine and her husband cut back on food and clothing and worked several jobs every dayTen years later, he finally paid off his debts.
The most ironic thing is that when she met a friend on the street one day, her friend told her:
The diamond necklace that cost her 10 years of youth was actually fake, and people didn't care if they lost it.
Her best decade passed quietly in such a misunderstanding.
More than a hundred years ago, Maupassant tried to tell people not to think that rich people don't buy imitations.
According to a survey report by D**Enport Lyons Consulting in London:
The high-income group accounts for 16% of the people who buy counterfeit products, while the proportion of the high-income group in the UK as a whole is 19%, a difference of only 3%.
In other words, the people who buy imitations and the high-income groups in society are basically the same people. Not surprised?
Coincidentally, the Academy of Marketing Science Review, a top business journal, conducted a similar survey.
The results show that at least thirty percent of the people who buy ** have bought imitationsThere are even seven ** groups that say that if there is a top high imitation, it is not excluded that they will buy.
A few years ago, there was another incident in Dubai"The world's largest transnational fake package case", with a value of nearly 300 million US dollars!
Nearly 30,000 counterfeit products were seized in this case, of which LV and Chanel accounted for more than 50%.
Those imitations are shipped from China to Dubai for sale.
Of course, the local tyrants who made the purchase knew that it was a fake bag, but they had the aura of "rich" identity, who would suspect buying a fake?
So it is precisely these people who are most capable of paying for copyrights that have become big customers of high-imitation merchants.
Seeing this, some treasures may be curious, why do rich people also buy high imitations?
Generally speaking, we don't mean "rich people" who are super-rich like Little Pony.
Rather, it is a "middle class" that has a certain amount of assets and has completed the class transition.
Regarding this phenomenon, Haider Ali, a professor of literature in London, once said:
Most of the wealth of this kind of people is accumulated by their own hard work, and they will instinctively calculate the cost performance, and have their own understanding logic in the face of big-name premiums. ”
They may buy high imitation because they think the premium of the counter is too high, and those middle-class people are often more likely to buy high imitation than the common class. ”
The well-known writer Monica Kim once wrote the story of her whole family and high imitation in the top American fashion magazine Vogue.
She was born in the standard middle class, although she is not a wealthy family, but she is also a "rich person" in the eyes of many people.
is such a family that has enough ability to pay for copyright, but her mother and grandmother have bought high imitations.
"That generation tends to be more pragmatic and look more at the design of big-name luxury goods than on premium prices."
She said that since the post-World War II period, the middle class in the United States has become popular with high-quality imitations of major luxury brands.
At that time, Guangzhou had not yet become a high-quality imitation capital, and these imitations mainly flowed in from South Korea.
Before the imitation market was monopolized by the more refined and affordable Guangzhou goods, South Korea had contracted the wardrobe of middle-class women in the United States.
After the article exploded, there was an interview with Kim, and she said that she and some higher-level friends had a lot of experience buying high-quality imitations.
She said to the camera
You and I both know very well that luxury goods are not heirlooms, and the ruthless goods that come out of the assembly line of a modern factory cannot convey any asset information. ”
Sure enough, when the rich face the high luxury premium, they will subconsciously use business logic to look at it.
It's not that you can't afford it, but it's that it's more cost-effective.
A rich woman friend Xiao A has several properties under her name in popular cities, and she flies to Europe for vacation and shopping at every turn.
With her level of wealth, I never thought that there would be a product on her.
But she is light and light, and when she talks about the mental journey of buying fakes, she is still a little proud.
It's not that she can't afford luxury goods, she just feels that luxury goods are not necessary as consumer goods.
In her eyes, instead of spending tens of thousands or even hundreds of thousands of dollars to buy bags, it is better to invest and earn more money.
"Just because I need a bag to socialize doesn't mean I'm really willing to pay a luxury premium."
Moreover, she has the confidence that the imitation bag will not be dismantled, so she only needs to spend the money of the imitation and buy a social key.
The rest of the money will be used to realize greater value investments.
Out of curiosity, I also added the merchant of Little A.
I want to see, what kind of imitation can make a rich woman like her full of praise? - I'm ready to pick a thorn.
After choosing again, I took a handle that I had in mind and received the goods, and I was really stunned.
As someone who has worked as a counter sister for two years, I pass through dozens of big-name bags every day.
I remember the feel and taste of them all too well.
And the high imitation in front of me, whether it is packaging or details, gives me the illusion that "it is a beautiful **".
As a cabinet sister's career, there must be a training course for real and fake bags, although it is not up to the level of an appraiser, but I also took the experience of half of the industry to make a preliminary comparison of this bag.
The appearance is enlarged to see the details, the caviar set of cowhide particles are very tight, and the particles are obvious.
The hardware is corroded by steel, the fonts are all artificially carved, and the rhombic grid is artificially carved!
Different from the market computer car line is not tight and easy to fluff, come up and smell it, it is the taste of **!
There is also the inside, which is extremely comfortable and soft sheepskin, which feels excellent to the touch!
I can't help but sigh that the current Gao ** is not the stall of a few years ago.
Looking at the bag in my hand, I suddenly felt that the gap between the poor and the rich was not in one or two luxury bags, but in the cognitive thinking cultivated by the growth environment, like a chasm.
As American literature professor Forsel put it:
The middle class is the most eager to maintain a perfect image in the eyes of others, while the upper class is the least concerned about the public eye.
The rich can afford to buy real bags, so they don't care what others say she buys high imitations.
And most people buy fake bags but are very afraid of being seen.
The root cause of such a mentality gap is actually the confidence - the confidence of the purse.
When you work hard, love life, and finally have that confidence, who else will lie on your bag and ask "Zun Du fake Dudu"?