The dessert dessert industry has entered 4Stage 0, showing a diversified and innovative development trend.
The dessert and dessert brand strives to meet the diversified needs of consumers by expanding its product line and innovating. In addition to traditional desserts, products such as lo-mei and barbecue have also been added to the product line, forming a dessert matrix and increasing the order rate. As a major direction of the brand, children's meals have become an important area for brand development, reflecting the brand's deep insight into consumer needs and flexible response.
The rise of the self-service sugar water model has become a highlight of the industry, and well-known brands have followed this trend. Some well-known brands are also actively exploring innovative store models, including different styles of themed stores and store upgrades, as well as opening takeaway zones to provide consumers with a more diversified consumption experience.
In terms of the construction of the first chain, upstream enterprises continue to develop raw materials and products that are more in line with the health trend in response to downstream needs, which has injected new impetus and vitality into the dessert industry. Dessert and dessert brands have also made great progress on the road of consolidating the first chain, constantly exploring new ideas to increase income, and providing consumers with better products and services.
With the intensification of competition, a number of brands that fit the new Chinese aesthetic trend have emerged, while some old and high-end brands are facing some development difficulties. The rise of the new Chinese-style sugar water shop has gradually differentiated into health care categories, roasted pears, bean curd and other subdivisions, which have become a major highlight of the market. Correspondingly, some old and high-end brands have fallen into a storm of store closure due to stagnation of product innovation, brand positioning that does not fit the market, and loss of customer groups.
Although there are a large number of dessert and dessert stores, the scale of this track is relatively low due to the limitations of cold chain transportation and the difficulty of ensuring the appearance and umami of ready-made products. According to the data, nearly ninety percent of dessert and dessert brand stores have less than 3 stores, and brands with more than 25 stores account for only 24%, there are still certain challenges in the scale of the industry.
*: Red Meal Industry Research Institute.
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