In today's highly competitive new energy vehicle market, the rise of the M7 can be called a business miracle. This medium and large SUV jointly created by Huawei and Celis has quickly jumped to the top of the sales list in a short period of time behind the seemingly decent technical parameters and design style, and even the three hot-selling models of Li Auto L7, L8 and L9 cannot be easily matched. This phenomenon can't help but cause people inside and outside the industry to think deeply: how did the M7 achieve such a significant market breakthrough and become the first choice in the hearts of many consumers?
First of all, despite the size parameters of the M7 (car length 5020mm, wheelbase 2820mm) and powertrain - 1The 5T range extender with a 40kWh battery pack and a pure electric range of 200 km is not amazing at first glance, but its core competitiveness is not simply reflected in these basic configurations. In fact, the M7 plays a key role in accurately grasping market demand and efficient product optimization. For example, for home users, the range provided by it is just right to solve the problem of range anxiety, while the range extender technology can effectively balance fuel economy and electric driving experience, meeting the needs of different scenarios.
Secondly, the in-depth empowerment of Huawei technology is a highlight of the M7 that cannot be ignored. Although there are many models equipped with Huawei's intelligent driving system on the market, the M7 is not only equipped with Huawei ADS2 as standard0 intelligent driving system, but also Huawei's all-round technical support and brand endorsement. With its deep experience in communications, software, and hardware, Huawei has provided the M7 with advanced intelligent experience, including but not limited to the application of multi-dimensional cutting-edge technologies such as autonomous driving assistance, human-computer interface, and in-vehicle intelligent services, enabling the vehicle to reach new heights in terms of user experience and safety performance.
In addition, the success of the M7 is also due to Huawei's unique "Smart Choice" cooperation model. Huawei's omni-channel sales network, which integrates online and offline, provides the M7 with a very high degree of reach and reach. With Huawei's vast retail and service system across the country, consumers can more easily access and purchase the M7, which greatly enhances the market penetration of the product.
Finally, in addition to the advantages of technology and channels, the ingenious layout of the pricing strategy of the M7 is also worth playing. Although the starting price does not seem to be low, the actual price range of the terminal (24980,000 to 37980,000) compared with competing products such as ideal L7, etc., it has stronger competitiveness. Combined with the premium effect of the Huawei brand and the high cost performance, the M7 has successfully attracted a large number of consumers who pursue high-quality travel and pay attention to cost performance.
To sum up, the reason why the M7 can show such a strong performance in the medium and large SUV market is not due to a single factor, but the result of integrating core technology, unique cooperation model, strong marketing network and precise pricing strategy. Under the seemingly ordinary coat, with the strong support of Huawei and its own unremitting efforts, the M7 has found the golden key to leverage the market, thus achieving a strong counterattack in sales. This also once again confirms that in the automotive industry and even the entire consumer market, the importance of comprehensive advantages and strategic layout is far more important than a single bright spot.