Still in the afterglow of the Spring Festival, the automobile industry has already ignited the smell of gunpowder. As soon as the prelude to the Year of the Dragon began, BYD quickly occupied the headlines with the vanguard of the first war. The company announced that it will reduce the price of the Qin Plus to 7980,000, which not only turned the slogan of "electricity is lower than oil" into reality, but also grasped the initiative of the first war, forcing other car companies to follow up and reduce prices to meet this sudden challenge together.
In just ten days, the fuel vehicle broke the defense again. BYD has successively launched seven Glory Edition models, including Dolphin Glory Edition, Han Glory Edition, and Tang Glory Edition, of which the Hantang Glory Edition is 16The starting price of 980,000 shook the market. This series of actions made competitors sweat, Cook listened, and Apple all withdrew from the car group chat. Lei Jun listened, and Xiaomi changed the ** of the ppt overnight.
On the surface, it is a first-class war, but in fact, it is a technical war, a system war of the whole industrial chain. Behind all this is BYD's absolute confidence in cost control and market pricing power. Today, when the new energy vehicle market is becoming more and more popular, BYD's strategy has not only consolidated its market share, but also intensified the competition in the market. In this ** war, only companies that are proficient in cost control and pricing strategies can have the last laugh.
BYD's Hantang Glory Edition is not only a deep cultivation of the mid-to-high-end market, but also a modern tribute to the ancient Chinese "governance of Wenjing" and "governance of Zhenguan", showing BYD's ambition to build a domestic new energy market of 200,000 yuan with full sincerity and efforts. This not only promoted the domestic car brand to a higher peak, but also made BYD the first choice for car purchases, establishing a strong brand influence.
It is worth mentioning that in the past few decades, despite continuous inflation, the car ** has not been significantly **, thanks to the perseverance and efforts of national brands such as BYD. They not only broke the market monopoly of foreign brands, but also ensured that Chinese consumers could enjoy the benefits of "electricity is lower than oil". This series of actions of BYD is the best demonstration of the well-thought-out "volume" culture, and through intensive product updates and strategic adjustments, a strong perception of "BYD is the first choice" when buying a car has been formed.
At this moment, the new energy vehicle industry, just like the mobile phone market around 2010, is on the cusp of rapid change. BYD's strategy not only accelerates competition in the industry, but also promotes the innovation of the entire industrial chain. Under BYD's all-round competitive layout, it is difficult for other brands to occupy an advantage in the market competition, whether they choose to take the initiative or stand by and watch.
"Electricity is lower than oil" is not only a slogan, but also a profound "electric leather oil life" change. The first battle started by BYD Qin PLUS Glory Edition not only brought tangible benefits to the majority of consumers, but also had a huge impact on the joint venture A-class car market, forcing the joint venture brand to find a new way out in the fierce market competition.
Wang Chuanfu, Chairman and President of Yadea, pointed out in a speech at the Guangdong Provincial High-Quality Development Conference in February this year that the transformation of the automobile industry has penetrated into the "deep water area", the transformation of electrification continues to accelerate, and the pace of intelligent transformation is also accelerating.
Obviously, BYD has embarked on the fast track of accelerating progress, leading the new energy vehicle industry to develop in a higher, faster and stronger direction!