Great Wall MotorsIn recent years, a series of "riotous operations" have attracted widespread attention. From puzzling car names to marketing entertainment strategies, it all seems to have to do withGreat Wall MotorsThe daughter of the head Wei Jianjun, Wei Zihan, is related. ButGreat Wall MotorsWho is the strategic leader behind it? Can Wei Jianjun still grasp itGreat Wall MotorsWhat's next? This article will provide an in-depth analysisGreat Wall MotorsThe "riotous operation" in recent years,* the strategic considerations behind this.
In order to cultivate his daughter Wei Zihan, Wei Jianjun adopted a series of ingenious arrangements. AsGreat Wall Motors, Wei Jianjun first asked Wei Zihan to work in the Great Wall's Aihecheng Education Technology Company, and trained her through this position in the marginal area. Subsequently, Wei Zihan enteredGreat Wall Motors, worked in multiple departments, and gradually transitioned to the core business. InGreat Wall MotorsAfter taking up the position in the strategy department, Wei Jianjun also set up her the position of assistant to the chairman, so as to pay close attention to and guide her development. For Wei Jianjun, cultivating the next generation of ** people is the result of his careful consideration and dedication.
However, in this process, Wei Jianjun's daughter Wei Zihan also endured a lotStressand challenges. She wasn't, after allCarsBorn in the industry, you need to prove your ability and value with practical actions. However, through Wei Jianjun's careful cultivation, Wei Zihan gradually gained the recognition and support of the high-level.
Great Wall MotorsIn a series of "riot operations" in recent years, who is the strategic leader behind them? From 2020,Great Wall MotorsStarted to implement the rotating CEO system, resulting in senior executivesWang Fengyingof power is hollowed out. Great Wall Motorswill also be the main hitHavalThe marketing idea of the popular model has been adjusted to a multi-brand marketing strategy, and some puzzling car names have appeared. In addition, from the original image of a "tough guy" to an entertaining fan circle culture, even people in the entertainment industry are invited to do soCarsEndorsements, public disparagement of men, exaltation of women's image of the brand. This series of operations is inseparable from the strategic leader behind it.
Many people believe that Wei Jianjun's daughter Wei Zihan played an important role in these "riotous operations". Her joining as:Great Wall MotorsNew thinking and strategies have been injected to shift the company's positioning to a younger and more entertaining market positioning. However, these operations have also caused a lot of controversy, with some arguing that they have become too vulgar and have lost their brand value. ExactlyGreat Wall MotorsWhether we can find a balance and develop a product and image that truly leads the market trend remains to be verified by time.
Great Wall MotorsIn recent years, there have been frequent departures of senior executives, which has caused speculation and doubts from the outside world. However, that doesn't mean that departing executives don't have real talent. InGreat Wall MotorsIn such a family-owned business, it is difficult to gain a foothold in the company if you do not obey the will of the actual controller. For Wei, he had to make sure the direction and power of the company was in his own hands and create opportunities for his daughter's growth. This kind of game between selfishness and public heart isGreat Wall MotorsThe real reason behind the departure of executives.
From another point of view,Great Wall MotorsThere is no exact information on whether anyone on the executive team holds shares, but it is certainGreat Wall MotorsThe shares are mainly controlled by Wei Jianjun and his wife Han Xuejuan. The other executives were just professional managers, carrying out the will of the Wei family. Their stay depends on whether they obey the Wei family's decisions and whether they can promote the development of the company. Even if they perform well, they may be forced to leave their jobs, because in a family-owned business, the will of the actual controller is crucial.
However, although Wei Jianjun put a lot of effort into cultivating his daughter Wei Zihan, butGreat Wall MotorsWhether the future can be supported by the eldest lady of the Wei family remains to be tested by time. Wei Zihan did not enter the board, and whether the decision-making power actually belongs to her may be a question. However, in the Wei family's "Yiyantang" model, who would not give way to Wei Zihan? The situation will continue to evolve and we will continue to pay attentionGreat Wall MotorsFuture developments.
Great Wall MotorsIn recent years, a series of "sao operations" withGreat Wall MotorsWei Zihan, the daughter of the head of the family, Wei Jianjun, is closely related. Through Wei Jianjun's careful training, Wei Zihan gradually won the recognition and support of the high-level. However,Great Wall MotorsThe strategic realignment and the departure of senior executives have caused a lot of controversy. In a family-owned business, the will of the actual controller is crucial, and the other executives are only the executors. Great Wall MotorsThe shares are mainly controlled by Wei Jianjun and his wife, and the other executives have no real shares. However,Great Wall MotorsThe future will remain to be seen. Wei Jianjun must find a balance between selfishness and public heart to ensure the development of the company and cultivate the next generation of first-class people.