Following the BYD Qin PLUS and Destroyer 05 Glory Edition subverted the A-class car market, BYD made another heavy punch, which directly overturned the B-class car market, the most lucrative B-class car market of the joint venture brand.
Why bThe class car market is so important
In the past 10 years, the B-class car battlefield has been the most favored by various car companies, because with the upgrading of automobile consumption, B-class cars can achieve both sales and profit growth. In addition, it can also establish a high level for the brand with B-segment cars, and further promote A-segment cars to seize the low-end market share. Those who win the B-class car win the world, which is also the important significance of BYD's strong launch of the B-class sedan Han Glory Edition and the B+-class SUV Tang Glory Edition.
Is the Hantang Glory Edition competitive?
Looking back on 2023, Han's sales volume is 220,000 and Tang's 140,000, and they have become the sales champions in their respective markets. In order to allow more consumers to enjoy a more advanced car experience with a lower **, the 2024 Hantang Glory Edition has made a strong debut.
The new car brings four major renovations: aesthetics, comfort, intelligent driving, and intelligent cabin. The luxurious interior, the riding space, the new technological driving experience, ultra-low energy consumption, and the subversion of the times, make the Hantang Glory Edition absolutely confident in the face of competitors, especially joint venture fuel vehicles.
Among them, a new silver glaze white car color was added to the appearance design of the Han and Tang dynasties, and a new Dushan purple color was added to the Han family, which more confidently expressed the high-end texture of Chinese culture. In the interior, Hantang adds a new lotus gray interior color, and brings seat massage, intelligent fragrance, 50W fast charging, and Yunlin-C intelligent damping body control system to comprehensively improve the comfortable experience. In addition, Hantang also brought the high-end version of the intelligent cockpit DiLink 100, as well as the Han family's exclusive "Eye of the Gods" high-end intelligent driving assistance system Dipilot 100, which greatly improved the level of intelligence.
"Increasing the volume without increasing the price" is far from enough for BYD's strategy, not only increasing the volume but also reducing the price, which is so capricious.
Two swords combinedBreak the ** fortress
Once 200,000 to buy Camry, Accord, 230,000 to buy Magotan, Passat, B-class cars should be so expensive, this has been deeply engraved in the hearts of domestic consumers. The pricing system is controlled by the joint venture brand, and people say how much money is how much it is.
BYD Hantang's two B-class cars have gradually made our Chinese consumers realize that our own brands can also build good cars, and they are more cost-effective than joint venture cars, and the market share is occupied by our independent cars step by step. The inertial thinking that joint venture cars are high-quality has been broken.
From the past corner overtaking to the current straight line hard, the independent brand represented by BYD has subverted the first fortress of the joint venture car. As the so-called does not break and does not stand, now the new B-class car ** system has appeared, and even the former B-class car king has begun to reluctantly accept, now 150,000 Accord, 180,000 Passat can fully prove that the influence of the joint venture car has reached the end of the strong crossbow.
Write at the end
This is an era of change, from "electricity is more expensive than oil" to "oil and electricity at the same price" and then to today's "lower than oil", independent new energy vehicles have revolutionized the life of oil vehicles. It is expected that independent brands can continue to make efforts in the field of high-end automobiles and make Made in China shine in the world.