The first week of orders was 23,590 vehicles, and the effect of BYD s price war was highlighted

Mondo Finance Updated on 2024-03-01

On February 19, BYD opened the "first drop" of the new year, and simultaneously launched the glory version of BYD Qin plus and destroyer 05, setting the starting price at 7980,000 yuan, compared with last year's champion version of the model, the price was reduced by 20,000 yuan, which caused a violent turmoil in the market, on the day they went on the market, many manufacturers chose to follow up the price reduction, for a time, both new energy models and traditional fuel models have given unprecedented discounts, and even the official price reductions have further broken through the previous bottom line, and the consequences caused by this have been shown after only one week.

BYD officially announced the order data after the launch of the Qin Plus Glory Edition on February 26, and the orders for this series of models reached 23,590 units in the first week, what is this concept? A data comparison is clear, in January this year, BYD Qin PLUS DM-i sold 20,318 units, Qin PLUS EV sold 8,926 units, the total sales of the two were 29,244 units, and the Qin PLUS series after the facelift price reduction, the first week of orders has reached 80% of the sales in January, at this rate, in the next few months, BYD Qin PLUS series and destroyer 05 two models will be expected to sweep the entire compact camp.

The most important thing is that when the ** of plug-in hybrid models drops to 7After 980,000, even if some joint venture brand models have launched fuel vehicles with lower prices than it, but after comprehensive purchase tax and other expenses, the landing between the two is still about the same, in this case, Qin plus plug-in hybrid models can also be on the green card, pure electric driving, lower daily use costs, even if how to advertise the joint venture fuel vehicle with lower fuel consumption, it is impossible to achieve the cost of plug-in hybrid models under home charging conditions, and the advantages and disadvantages between the two are clear at a glance.

Therefore, this year is a year of strong counterattack by independent brands, and it is also a year in which joint venture brands are mired in the quagmire, but for consumers, this situation is pleasing to see, you can spend less money to buy your favorite products, and the fierce market competition can also further eliminate backward models, so as to achieve the best of the best.

Looking back at this high-achieving Qin PLUS Glory Edition model, this series of models is divided into two power versions: DM-i and EV, and after the official drop, the starting price of DM-i is 7CNY 980,000, and the starting price of the EV version** is 10980,000 yuan, while announcing the official price reduction, it also gave four (five) car purchase privileges, including 24 periods of 0 interest, replacement subsidies, three electric lifetime warranty, OTA upgrades, cloud services and other parts, with the blessing of these policies, in fact, the threshold for buying a car has become lower and more cost-effective.

The vehicle itself has not changed much, the new white glaze blue color scheme, the color of this model looks quite advanced, the DM-i version is still a large-mouth grille with a dragon armor grille, the EV version is a closed grille, the side and tail shape is full and rounded, the through-type taillights are highly recognizable, the interior is also the same as the previous style, the T-shaped central control layout is decent, equipped with a suspended central control screen, the center console is decorated with a piano paint panel, and the car is upgraded with intelligent voice continuous call, and the whole system of intelligent power-on and power-on functions.

The Qin PLUS DM-i model is equipped with 1The DM-i plug-in hybrid system consisting of a 5L engine + motor has a maximum engine power of 81 kW and a maximum torque of 135 Nm. There are two types of electric motors, 132 kW and 145 kW, with a maximum torque of 316 Nm and 325 Nm, respectively. Equipped with 832 kWh and 18The 32 kWh blade battery has a NEDC integrated pure electric range of 55 km and 120 km, respectively. The Qin Plus EV model is equipped with a 100 kW electric motor with a peak torque of 180 Nm. Equipped with 48 kWh and 57The 6 kWh battery pack has a range of 420 km and 510 km in CLTC mode.

In terms of chassis suspension, the Qin PLUS DM-i adopts the front MacPherson independent suspension and the rear torsion beam non-independent suspension, and the Qin PLUS EV model adopts the front MacPherson rear multi-link independent suspension.

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