After the beginning of the year, the news of the price increase of luxury goods emerged in endlesslyThere were Hermes, LV, and recently Gucci bags have also ushered in a wave of price increases
The reporter searched for the official *** comparison of Gucci Tmall and found that,The price of some hot-selling packages has increased by more than 1,000 yuan, an increase of more than 10%.。The official customer service said: "The ** adjustment of the work varies according to the category, and the actual price displayed on the work page shall prevail." Based on the rising cost of raw materials, the company has fine-tuned some of its products**. ”
The reporter selected several popular products to add to the shopping cart in the official Gucci Tmall website, and found that the price of the Marmont series Supermini women's bag ** increased from 8700 yuan to 9800 yuan, an increase of 1100 yuan, an increase of 126%；Padlock series mini handbags** rose from 10,200 yuan to 11,000 yuan, an increase of 800 yuan, an increase of nearly 8%; The OPHIDIA series GG small women's chain bag rose from 15,500 yuan to 16,200 yuan, an increase of 700 yuan, an increase of 45%。
Some consumers said: "It's no surprise that big-name bags regularly increase their prices, compared to Chanel's price increase is 10,000 yuan, Gucci's price increase is still 'conscientious'."Sometimes buying a big-name bag for two years, the second-hand sold ** is higher than the ** new product purchased at that time, and it can be regarded as earned. ”
Official *** screenshot.
Gucci is a brand of the luxury group Kering. Some industry analysts said that this time Gucci's price increase is inseparable from the decline in Kering's performance in 2023。Last month, Kering announced its full-year 2023 results. According to the data, revenue in fiscal 2023 fell 4% year-on-year to 19.6 billion euros (about 1527.7 billion4.3 billion yuan), and net profit increased from 36 in 20221.4 billion euros fell to 2.9 billion8.3 billion euros (about 232.2 billionRMB 8.7 billion). Fourth-quarter revenue of 496.7 billion euros (about 38.7 billion.)0.4 billion yuan), down 6% year-on-year. In 2023, APAC is the only region to see growth and the only one to grow for all four quarters, with sales growth in all regions still showing potential, with the exception of the APAC market, which still shows potential. In the earnings report** meeting, Kering revealed that with the continuous recovery of outbound travel, the performance of the China region increased by 35% in the fourth quarter of 2023 and 34% in the full-year results.
Gucci is the core brand of KeringThe revenue in 2023 is 987.3 billion euros (about 76.9 billion.)2.9 billion yuan), the year-on-year decline was even larger, reaching 6%.。Kering said in its earnings report that in 2023, sales in most of Gucci's product categories in directly operated stores were almost unchanged or slightly decreased compared to 2022, due to changes in product mix and *** resulting in average selling price**, which offset the decline in sales.
Chief Executive Officer, KeringFrançois-Henri PinaultFrancois-Henri Pinault stressed during the earnings conference that getting Gucci back on track is a top priority for the Group. Gucci is building a new operating model, with a focus on enhancing exclusivity at the product, wholesale and customer engagement levels, as well as increasing brand awareness and quality this year. Deputy Chief Executive Officer, KeringJean-Marc DublaisJean-Marc Duplaix revealed that the brand's prestige is still opening up under the leadership of new creative director Sabato de Sarno, so it is not too early to expect the Gucci brand to reach an inflection point this year. He doesn't expect Gucci sales to be significant in 2024**, but the initial market feedback for Sabato de Sarno's new collection has been encouraging.
As previously reported, from February 19,LV official website** has been adjusted, and some products** have changed, the specific change is subject to the official website price. Judging from the ** posted by netizens on social platforms, the increase is between 4% and 6%, involving multiple products. Among them, the Carryall medium handbag rose to 2150,000, an increase of 4%. The popular Néonoé BB bag is made up of 1520,000 rose to 1620,000, an increase of 6%. LVMH released its 2023 annual report in January this year, which showed that its revenue in 2023 was 86.2 billion euros, a year-on-year increase of 9%; Net income was 15.2 billion euros, up 8% year-on-year.
Immediately after,Hermès also announced in the 2024 earnings conference that it will adjust the prices of its entire line of productsMini Kelly generation **10,000 yuan, to 56,500 yuan, an increase of 215%, birkin30 handbags rose from 92,750 yuan to 105,000 yuan, breaking through the 100,000 yuan mark. Hermès is expected to grow globally by 8%-9%, compared to an average of 7% in 2023, and even more than 10% in Japan. But as consumers say, the most outrageous price increase is Chanel, which has increased by more than 60% in the past three years.
*: South***