How to promote the integration and coordinated development of e-commerce, promote the "front-end" docking of agricultural products and the "end" of consumers, and empower rural revitalization? Taking the opportunity of promoting high-quality economic development and promoting reform and opening up, Nyingchi City has taken the national comprehensive demonstration project of e-commerce into rural areas and the promotion of e-commerce as the starting point, improved the four-level e-commerce logistics system in cities, counties and villages, opened up the "last mile" of logistics, and laid a solid foundation for the comprehensive revitalization of rural areas. Up to now, the city has built 7 municipal and county-level e-commerce public service centers, 52 township-level e-commerce service stations, and 130 village-level e-commerce service points, and the city's e-commerce sales will be 35 million yuan in 2023.
Build the main body and open up the circulation context
Consolidate the foundation of circulation, continue to promote digital services for the people, the cultivation of rural network culture, the digitalization of rural governance, and the construction of smart agriculture, continuously improve the construction of rural e-commerce infrastructure, and form an e-government network system covering cities, counties, and townships, with a guarantee rate of 99.
Improve the circulation network, start the national e-commerce into the rural comprehensive demonstration project, promote the county-level commercial transformation and upgrading, strengthen the construction of rural logistics facilities, the city's five national e-commerce into the rural demonstration counties to accelerate the progress, the completion of the total investment of 92. Bayi District and Chayu County were included in the 2019 National E-commerce into Rural Comprehensive Demonstration Project ** District-wide Promotion Construction Project.
To build a circulation base, in August 2023, the first pre-intelligent warehouse for agricultural products in the Nyingchi Economic Development Zone will be built and put into use, and the "wolf" goods-to-person picking system independently developed by Jingdong Logistics will be used to realize the nearest warehousing of finished products produced by agricultural product processing enterprises, and build an upward channel for the best agricultural products. At present, there are 5 logistics and warehousing enterprises or projects in the city, 9 private express delivery enterprises, and 66 express delivery outlets (29 branches and 37 terminal outlets).
Build a platform to connect circulation channels
Relying on the permanent dream town, we will create a "street of e-commerce and consumption assistance", set up a municipal-level e-commerce public service center in the block, integrate 31 first-class stores, 29 merchants, and sell more than 170 kinds of agricultural products. The project was selected into the list of typical cases of consumption assistance to help rural revitalization in 2021.
Relying on Jingdong's ** "Chinese Specialty Nyingchi Pavilion", 15 brands such as Xueyu Tea Valley, Woye Tibetan Pig, Chidong Nyima, and Kanglu have been settled, and more than 80 kinds of Nyingchi agricultural products have been sold on the shelves, with more than 150,000 store views in 2023 and an order amount of 32 in the online storeMore than 30,000 yuan.
Relying on the postal network platform, we have built a post office with the theme of rural revitalization of "Paradise on the Cloud" and a post office with the theme of "Nyingchi Revitalization Hall" on the postal platform, driving the masses to sell more than 60 kinds of special agricultural products online, with sales of 7.22 million yuan, and 1420,000 pieces, helping local farmers and commercial enterprises to increase their income and generate more than 20 million yuan; Develop the "base, cooperative, finance, delivery, and e-commerce" cooperation and collaboration scenarios for farmers, and implement cooperation projects for farmers such as Motuoshi pot, Tibetan gastrodia, and fresh matsutake mushroom delivery, and express 758 tons (pieces) of various agricultural products in 2023, with a value of about 3400 million yuan.
Grasp sales and smooth circulation system
To guide sales under the guidance of policies, the counties (districts and cities) have formulated and introduced the subsidy policy for express cooperation in the countryside and villages, and signed the "Cooperation Agreement on Express Delivery to the Countryside and Villages" with county-level postal branches to support business sinking services; Organize talents in agricultural and pastoral areas to participate in e-commerce training, focus on learning rural e-commerce short-term and live streaming skills, etc., broaden business horizons and open up marketing ideas. Up to now, a total of 145 e-commerce knowledge training sessions have been held for farmers and herdsmen, and 1 training session has been held for farmers and herdsmenMore than 200,000 person-times, training 150 e-commerce talents.
To cultivate brands to grasp sales, through the cultivation of geographical indication products, regional characteristic agricultural product certification and regional public brand building, etc., to promote the standardized production of agricultural products, do a good job in the construction of agricultural product quality standards, quality certification and quality traceability "trinity" traceability system, to ensure that the quality of e-commerce agricultural products is up to standard and traceable, and then promote the large-scale, intensive and professional development of rural e-commerce. At present, there are 4,500 valid registered trademarks, 25 national geographical indication certification trademarks, 10 national geographical indication product protection, and 139 "three products and one standard" certified products, and the core competitiveness and brand influence of characteristic and advantageous industries have been continuously enhanced.
With enterprise cooperation to grasp sales, the county-level postal companies and Zhongtong, Yuantong, Shentong, Yunda and other 8 private express delivery enterprises to reach a "postal express cooperation" relationship, to achieve all goods into the village delivery, express service coverage of 100. The postal service cooperated with SF Express to build a market trading platform, and delivered 152 tons of fresh matsutake mushrooms in 2023, worth about 1200 million yuan, the quality and service efficiency of mail and logistics in agricultural and pastoral areas have been improved, truly making rural industries "prosperous", special agricultural products "moving", and agricultural and animal husbandry economy "lively", providing a strong impetus for comprehensive rural revitalization.
*: China** News Network.