Recently, Crystal Palace Football Club officially released its new season shirt, Kering Sports became its official armband sponsor for the 23-24 season, and the Kering Sports brand logo has been printed on the sleeves of the shirts worn by the first team (domestic competitions and the Champions League) and reserve team players, and is on display on the official website of Crystal Palace Football Club**.
Crystal Palace is a football club in south London, England, founded in 1905, whose symbol is an eagle, so the club is often referred to as the "Eagle Army". As the oldest surviving club still playing professional football, it has played a key role in the development of modern football by playing in the English top flight many times throughout its history. Crystal Palace's "eyeball" strategy in the market has made Crystal Palace stand out in the English Football League, and the combination of unity, bravery, tradition and modernity has made Crystal Palace attract the love and attention of countless fans.
The armband partnership means that Kering Sports will be present at home and away in the 23-24 season to accompany the team in all competitions. Kering Sports' Chief Marketing Officer said: "We are delighted to have secured an armband sponsorship with Crystal Palace Football Club for the new season. With the team's performance in the Premier League in recent years, Crystal Palace's growing popularity in Asia and around the world will help us further promote our brand. We are very much looking forward to the future cooperation and have already planned a lot of activities for fans and users to bring them the best entertainment experience. ”
As a well-known digital sports platform, Kering Sports is known for providing a safe and stable platform with excellent quality. To provide customers with high-quality services, advanced products and rich entertainment experience is the consistent purpose of Jinggong Sports. Since its inception, the brand has gradually expanded its cooperation with football clubs, appearing in major football competitions one after another. At present, Kering Sports** has exceeded one million users, and has become a well-known sports entertainment brand among the world's first echelon.
The Chief Marketing Officer of Crystal Palace Asia said: "We are very pleased to be one step closer to our partnership with Kering Sports. In addition to providing Kering Sports with sleeve advertising space, Crystal Palace Football Club will also help Kering Sports establish and develop its brand image in Europe. ”
In the eyes of industry insiders, the achievement of the sleeve band partnership will help to achieve the brand value and commercial goals of both parties, and will help the club to go further on the road of marketing digitalization. We look forward to in-depth cooperation between the two parties in the field of digital sports, jointly develop more digital sports products, bring consumers a hearty entertainment experience, and jointly help the rapid development of the sports industry!