On February 28, the 2024 National After-school Service Industry Summit Forum was successfully held in Wuhan, with 500 seats full and the aisles were crowded.
After the flying reading class, CEO Liao Yue (I call him Brother Yue) said that he was very surprised," he saidSuddenly it's on fire!
In fact, as early as 2017, the state issued a notice on the "Guiding Opinions on After-school Services in Primary and Secondary Schools", and after continuous iterative development, after-school services have passed the seven-year itch.
At the end of 2023, the Ministry of Education issued five "strict prohibitions" for after-school services, which to some extent represents the beginning of the industry's maturity and standardization.
However, many friends do not know what the relationship between after-school services and education and training is.
What does it mean to be in a non-academic school?
What links can educators participate in?
Is public welfare an opportunity or a pitfall?
Through the continuous in-depth understanding of the past two years, I will sit down and have a good chat with you today.
After-school service + education and training, only separated by a veilWhy?
People who are already in this industry are as happy as food, and the first group of people to eat crabs have also fallen down and lost very badly; hearsay, I feel that it is all pits, I can't understand it, and I don't dare to act rashly; There are also those who have tried to stop and find a few schools for a semester or two, but the result is nothing, and even some arrears are not returned...
In short, if a person drinks water, he knows whether he is warm or cold.
However, we must also realize that the development of an industry, especially those deeply affected by policies, will face many difficulties, but political economy tells us that opportunities are hidden in risks.
Don't sell off. For education and training, the biggest opportunity for after-school services lies in:Enter the school.
Entering the school means "flow".
There is no need to emphasize how expensive traffic is in the Internet era.
Therefore, since public schools control the flow of more than 200 million students in China, any commercial behavior is cautious in the school, and this opening happens to open after-school services, then there must be a big tree growing in it.
Therefore, the access mechanism, transaction mechanism, and evaluation mechanism of after-school services have gradually become clear, and for participants, the concept of order, business positioning, and extension strategy are what we should think about and layout.
That is, what can be done and what can't be done? Practitioners must be clear, and they can't be too ugly to eat, and in the end they will lose everything.
According to the analysis of Zhao Xiaolin, chairman of the National After-school Service Industry Alliance, there are four key links that can be participated:
First, the first-class supplier of after-school products, second, the bureau-school docking resource provider, third, the landing service operator, and fourth, the extension product partner.
If after-school services were a mess before, now it is very clear when you look at it now.
The opportunities left for us to teach and train practitioners are in these four links.
You can't make all the money", so:Choose the link and area that works best for you.
For example, several sharing guests of this summit, Hailiang quality education is a leading product provider, with hundreds of mature quality courses; Guangdong After-School Pass is a regional co-ordinated resource provider; Hitevision Technology is the capital side; The home of the course is rooted in Henan and deeply cultivates the Central Plains market; Sunshine Smart School operates more than 100 million plates in Heilongjiang.
It is worth noting that last year, after Feiyue class, relying on one by one to talk, 200+ schools were stationed in Hubei, 1000+ schools were linked, and 60+ branches were opened.
In 2024, Feiyue plans to complete the construction of 100+ subsidiaries, 1000+ schools to station, and 5000+ schools to form linksThe total turnover is 200 million.
This growth rate is not worse than that of discipline training 10 years ago.
Therefore, Feiyue received 5 million angel round financing at this summit and signed a strategic cooperation agreement with Hailiang Education Group, one of the world's top 500 companies.
In fact, even if the turnover of all the current after-school services on the stage is added up, it is only 10 billion, and the market size should be 100 billion or even trillion (cumulative extension business).
In the way of after-school services, there is top-down regional co-ordination, such as the provincial department directly promoted, such as Shaanxi, Heilongjiang, Zhejiang, the representative enterprise is Daqing's Sunshine Smart School, there is also a bottom-up single school breakthrough, Feiyue is how it came out.
In fact, in our group, there are quite a few single-school cooperation models, and the difficulty lies in how to replicate faster.
There can be many products for after-school service extensions, such as:Club classes, whitelist competitions, study tours, family education, and subject score improvementWait a minute.
Especially with the impact of whitelist events on comprehensive evaluation, parents are paying more and more attention.
We know that the school business must be inclusive and public welfare in terms of tuition fees, and all the players who participate in it cannot get big results directly through entering the school. However, aside from on-campus time, there is a huge space for imagination on how to provide a variety of off-campus value-added services.
This is also the reason why non-disciplinary training institutions, research and study tour companies, etc., which have high-quality and high-cost products, must participate.
The capital is needed, and the parents also need it, even the students in the school.
Therefore, this summit put forward the concept of "after-school service +"."Career planning, camp practice, cultural self-confidence, mental health, scientific literacy" and so onIt's all about blending in.
Sun Wei of Hailiang Quality Education Group.
In short, the era of after-school services is over, and the future is really an era of integration inside and outside the school to create an education ecology.
On-campus public welfare, off-campus expansion and extension, for the best value of users.
Education is not only screening talents, but also families.
The development of polarization is a reflection of the competition of social resources in the field of education, and I believe that every education and training practitioner has his own feelings.
In a sense,Every training institution and every teacher are selecting students and parents.
Achievements, characteristics, economy, recognition, and other latitudes.
Just like the vice president of Hailiang Education, who impressed me deeply at this summit, sharedWe must take into account the duality of the role of education.
We must not only do great, bright and correct things, but also do pragmatic, effective and reliable things, so that organizational roles and individual roles form a perfect closed loop.
At a time when the birth rate is declining, "the number of schools in China will decrease by 20,000 in 2023, and the total number of children in kindergartens will decrease by more than 5 million", and there will be at least 10 years of population stability in the K12 stage.
This is also why so many friends have been sticking to this track.
I hope everyone can find a better way to play a greater role in the field of after-school services.
In addition, there is also a track (silver economy, new and old people) is also rising rapidly, maybe in the near future, the only track that can compete with the size of the K12 population is it, two days ago I went to Hefei to inspect a university for the elderly, and I had the opportunity to talk to you about it.
This after-school service everyone wants to know, especially for direct business docking, there is a small group, background private message or comment area message remarks".After-school servicesI invite you, this group is free.
The replay of the meeting can be seen in the live broadcast replay of Brother August's **.
About the author: Brother August, the main writer of Jiaopei Jianghu, has written 800,000+ explosive articles, has run three marathons, does not smoke, and is a daughter slave.